Overview and Scope
Debit cards are payment cards that are linked directly to a customer’s bank account and can be used to make purchases and withdraw cash.
Sizing and Forecast
The debit card market size has grown marginally in recent years. It will grow from $94.64 billion in 2023 to $95.78 billion in 2024 at a compound annual growth rate (CAGR) of 1.2%. The growth in the historic period can be attributed to rising convenience and accessibility, reduced reliance on cash, bank account penetration, security features and fraud protection, integration with digital banking.
The debit card market size is expected to see marginal growth in the next few years. It will grow to $101.15 billion in 2028 at a compound annual growth rate (CAGR) of 1.4%. The growth in the forecast period can be attributed to rising contactless payment adoption, financial inclusion initiatives, rising government cashless initiatives, personal finance management features, e-commerce and online spending. Major trends in the forecast period include incorporation of digital currencies, personalized budgeting tools, sustainable card materials, enhanced fraud prevention measures, open banking integration, partnerships with fintech.
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The debit card market covered in this report is segmented –
1) By Card Type: Classic, Signature, Platinum, Gold
2) By Service Provider: Visa, Matercard, Rupay, Other Service Providers
3) By Application: Commercial, Bank, Shopping, Other Applications
Asia-Pacific was the largest region in the global debit card market in 2023. Western Europe was the second largest region in the debit card market report. The regions covered in the debit card market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
Reduction in the use of cash following various factors contributed to the growth of the debit card market. Various institutional bodies and governments are trying to minimize the use of cash as cashless transactions reduce the risk of crime and money laundering, lessen tax evasion, and reduce transaction costs for businesses. For instance, In June 2021, according to Financial Times, there is a 35% reduction in cash payments. Thus, reduced use of cash and the ongoing trend of digital payments is expected to drive the debit card market.
Key Industry Players
Major companies operating in the debit card market report are JPMorgan Chase & Co., Bank of America Corporation, Banco Santander S.A., PayU Global BV, Citigroup Inc., Wells Fargo & Company, American Express Company, Toronto-Dominion Bank, Capital One Financial Corp., State Bank of India, Visa Inc., PayPal Holdings Inc., U.S. Bank Corp., PNC Financial Services Group Inc., Mastercard Inc., HDFC Bank Ltd., Charles Schwab Investment Management Inc., Discover Financial Services, Ally Financial Inc., Fifth Third Bancorp., KeyBank National Association of Cleveland Ohio, Huntington Bancshares Incorporated, Regions Financial Corporation, Navy Federal Credit Union, Manufacturers and Traders Trust Company, Union Bank of India, Hongkong and Shanghai Banking Corporation Limited, Pentagon Federal Credit Union, BBVA Compass Bancshares Inc., SunTrust Banks Inc., First Commonwealth Financial Corporation, First Citizens Bancshares Inc.
The debit card market report table of contents includes:
1. Executive Summary
2. Debit Card Characteristics
3. Debit Card Trends And Strategies
4. Debit Card – Macro Economic Scenario
5. Global Debit Card Size and Growth
…..
32. Global Debit Card Competitive Benchmarking
33. Global Debit Card Competitive Dashboard
34. Key Mergers And Acquisitions In The Debit Card
35. Debit Card Future Outlook and Potential Analysis
36. Appendix
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