Categories: Market Research

(2024-2033) Wipes Market Market Size, Share, Trends, Industry Growth Analysis and Forecast | Kimberly Clark Corporation, Essity AB, Procter and Gamble Co., Reckitt Benckiser Group PLC

Overview and Scope
The wipes refer to items that are single-use disposable or made of a material that is easily rinsed in water and properly cleaned. Wiping cloths must only be used to clean food surfaces and must be kept in a sanitizing solution. It is often used as an antiseptic fabric primarily for skin cleansing.

Sizing and Forecast
The wipes market size has grown strongly in recent years. It will grow from $21.18 billion in 2023 to $22.8 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to strong economic growth in emerging markets, increased demand for specialty wipes and wet wipes, growth of end-user industries, increase in disposable income of consumers and removal of stringent regulations by the environment protection agency (epa) in the usa.

The wipes market size is expected to see strong growth in the next few years. It will grow to $30.74 billion in 2028 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to rise in hygiene awareness among consumers, utilization of wipes in the health care and cleanroom industries and rising adoption of industrial wipes due to advances in technical features . Major trends in the forecast period include focusing on using eco-friendly raw materials in order to develop biodegradable wipes, investing in developing reusable wipes in order to promote sustainability and reduce wastage, investing in developing multi-surface wipes for commonly touched surfaces, developing disinfecting wipes to benefit from raised public awareness about the significance of adequate surface disinfection, developing toxin free baby wipes for the delicate skin of new born babies, investing in developing pocket anti-bacterial wipes which are convenient and can be carried outdoors to reduce infection and focusing on mergers and acquisitions to cater to the needs of various industries and to expand the market.

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The wipes market covered in this report is segmented –

1) By Type: Disposable wipes, Non-Disposable Wipes
2) By Product: Baby, Facial & Cosmetic, Hand & Body, Flushable, Other Products
3) By Application: Household Sector, Industrial Sector, Other Applications

Asia-Pacific was the largest region in the wipes market in 2023. North America was the second largest region in the global wipes market share. The regions covered in the wipes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth

The increased demand for specialty wipes and wet wipes is a key factor driving the growth of the wipes market. Specialty wipes have multiple applications, from household to industrial including aerospace, while, wet wipes can be used for various purposes such as cleansing, hygiene, and skincare among others. Wet wipes are one of the best hygienic options for cleaning babies as they are fragile on sensitive children’s bodies. Manufacturers such as Pigeon offer products for children, such as anti-mosquito wet tissues. These mosquito repellent wet tissues and wipes are used to avoid mosquito bites and infectious diseases like malaria, dengue, and other infections. These wipes can be easily carried to any place and used for both babies and adults for their sanitizing and easy cleaning benefits. Companies including Petkin, Wetnaps, and other national wet wipes companies are selling wet wipes for even pets. Therefore, the increased demand for specialty wipes is expected to drive the wipes market growth.

Key Industry Players

Major companies operating in the wipes market report are Kimberly Clark Corporation, Essity AB, Procter and Gamble Co., Reckitt Benckiser Group plc, Unicharm International, NicePak International, Rockline Industries, Johnson & Johnson, The Clorox Company, Edgewell Personal Care, The Himalaya Drug Company, Sateri, Savlon (ITC), Little’s, MeeMee, LuvLap, Hengan, Vinda, C&S Paper and Dongshun, Shanghai Shimei Biotechnology Co. Ltd., Zhejiang Youquan Care Products Technology Co. Ltd., Shaoxing Wanhuangmei Nonwovens Co. Ltd., Ningbo Riway Daily Commodity, Anhui Yunzhiyu Daily Chemical Products, Shandong Gyrfalcon Business, Shaoxing Elite Bio-Tech Co. Ltd., Innovate GMBH, Optimum11 GMBH, Dr. Deppe Group, WHR, Temca GMBH, Optima nonwovens GMBH, PDI (EMEA), Wipertec, Turati, Vega SRL, O-PAC SRL, Stenago SRL, TAKEANDCARE, Drylock Technologies NV, Biosphere Corporation, SaneChem, Cotton Club, Medline Industries Inc, Unilever Group, 3M Co., Diamond Wipes International Inc., The Honest Company Inc., Fibertex, Indo Chem Laboratories, Zhermack, Arabian Wet Wipes FZC, Emirates Wetwipes, Quality Wipes, Care Wet Wipes, Shamsan Group, Batterjee Paper Products, Zulustar (Pty) Ltd., Validus Medical Pty Ltd., Wemy Industries, National Pride (Pty) Ltd.

The wipes market report table of contents includes:

1. Executive Summary

2. Wipes Market Characteristics

3. Wipes Market Trends And Strategies

4. Wipes Market – Macro Economic Scenario

5. Global Wipes Market Size and Growth

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32. Global Wipes Market Competitive Benchmarking

33. Global Wipes Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Wipes Market

35. Wipes Market Future Outlook and Potential Analysis

36. Appendix