3D eye tracking software is a type of technology that converts eye movements into a data stream containing information such as pupil position, the gaze vector for each eye, and gaze point. It draws essential details on human attention, measuring eye movements, positions, and gaze points. The 3D eye-tracking software works with any standard camera, even in challenging conditions, and can be integrated into various applications, from small mobile apps to large eye-tracking solutions.
Sizing and Forecast
The 3d eye tracking software market size has grown exponentially in recent years. It will grow from $0.2 billion in 2023 to $0.25 billion in 2024 at a compound annual growth rate (CAGR) of 29.3%. The growth in the historic period can be attributed to virtual reality (VR) and augmented reality (AR) integration, gaming and entertainment industry adoption, increased research and development activities, demand for automotive cars, demand for eye tracking.
The 3d eye tracking software market size is expected to see exponential growth in the next few years. It will grow to $0.65 billion in 2028 at a compound annual growth rate (CAGR) of 26.3%. The growth in the forecast period can be attributed to increasing use of visual analytics and eye-tracking apps, rising penetration of electric vehicles, increasing ubiquity of mobile phones, increasing demand from the retail, economic growth. Major trends in the forecast period include new product developments, develop advanced technologies, technological advancement, advancements in sensor technologies, mergers and acquisitions.
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Segmentation & Regional Insights
The 3d eye tracking software market covered in this report is segmented –
1) By Type: Mobile Systems, Remote Eye Tracking, Tower-Mounted Eye Tracking
2) By Industry: Retail, Robotics, Automotive, Consumer Devices, Assistive Technology Solutions, Behavioural Research, Other Industries
3) By Application: Scientific Research, Marketing And User Research, Industry And Human Performance
North America was the largest region in the 3D eye tracking software market in 2023. The regions covered in the 3d eye tracking software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
Rising penetration of electric vehicles is expected to propel the growth of the 3D eye-tracking software market going forward. Electric vehicles (EVs) refer to vehicles that use one or more electric motors for propulsion and draw electricity from a battery. 3D eye tracking software enhances safety features and driver assistance systems in electric vehicles by monitoring driver gaze and attention for improved control. For instance, in March 2023, according to the International Energy Agency, a France-based intergovernmental organization, the electric car market experienced exponential growth as sales surpassed 10 million in 2022. Electric vehicles accounted for 14% of all new automobile sales in 2022, a significant rise from roughly 9% in 2021. Therefore, the rising penetration of electric vehicles is driving the 3D eye-tracking software market.
Key Industry Players
Major companies operating in the 3d eye tracking software market report are NIQ BASES, Melexis, Tobii AB, Seeing Machines, Smarteye, Smart Eye A/S, Noldus Information Technology, EyeTech Digital Systems, Visage Technologies, ParallelDots, Inc, Eye Square Gmbh, iMotions, 4tiitoo, Blink Technologies, Converus, Eyeware Tech SA, Pupil Labs, Gazepoint, SR Research Ltd, Explorer Research, Mirametrix, Gaze Intelligence, BEQUIPE, Neuroset Italia srl, Eyegaze
The 3d eye tracking software market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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