The Business Research Company’s report on the 3D Eye Tracking Software Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the key drivers behind the 3d eye tracking software market’s growth in recent years?
Rising penetration of electric vehicles is expected to propel the growth of the 3D eye-tracking software market going forward. Electric vehicles (EVs) refer to vehicles that use one or more electric motors for propulsion and draw electricity from a battery. 3D eye tracking software enhances safety features and driver assistance systems in electric vehicles by monitoring driver gaze and attention for improved control. For instance, in March 2023, according to the International Energy Agency, a France-based intergovernmental organization, the electric car market experienced exponential growth as sales surpassed 10 million in 2022. Electric vehicles accounted for 14% of all new automobile sales in 2022, a significant rise from roughly 9% in 2021. Therefore, the rising penetration of electric vehicles is driving the 3D eye-tracking software market.
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How does the future projection of the 3d eye tracking software market size compare to its historical growth?
The 3D eye tracking software market size has grown exponentially in recent years. It will grow from $0.25 billion in 2024 to $0.33 billion in 2025 at a compound annual growth rate (CAGR) of 29.2%. The growth in the historic period can be attributed to virtual reality (VR) and augmented reality (AR) integration, gaming and entertainment industry adoption, increased research and development activities, demand for automotive cars, demand for eye tracking.
The 3D eye tracking software market size is expected to see exponential growth in the next few years. It will grow to $0.8 billion in 2029 at a compound annual growth rate (CAGR) of 25.1%. The growth in the forecast period can be attributed to increasing use of visual analytics and eye-tracking apps, rising penetration of electric vehicles, increasing ubiquity of mobile phones, increasing demand from the retail, economic growth. Major trends in the forecast period include new product developments, develop advanced technologies, technological advancement, advancements in sensor technologies, mergers and acquisitions.
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Which key players are shaping the future of the 3d eye tracking software market?
Major companies operating in the 3d eye tracking software market report are NIQ BASES, Melexis, Tobii AB, Seeing Machines, Smart Eye AB, Smart Eye A/S, Noldus Information Technology, EyeTech Digital Systems, Visage Technologies, ParallelDots, Inc., Eye Square Gmbh, iMotions, 4tiitoo, Blink Technologies, Converus, Eyeware Tech SA, Pupil Labs, Gazepoint, SR Research Ltd., Explorer Research, Mirametrix, Gaze Intelligence, BEQUIPE, Neuroset Italia srl, Eyegaze
What trends will propel the growth and evolution of the 3d eye tracking software market?
Major companies operating in the 3D eye tracking software market are focused on developing advanced gaze measurement to strengthen the accuracy and enhance the overall effectiveness of eye tracking solutions. These advancements enable a finer-grained understanding of eye movements in three dimensions, providing a more comprehensive analysis of user behavior and attention patterns. For instance, in November 2023, Smart Eye, a Sweden-based artificial intelligence company, introduced Smart Eye Pro 11, a latest iteration of its pioneering eye tracking system. Smart Eye Pro 11 adds many significant enhancements targeted at improving gaze measurement accuracy and increasing data collecting versatility. The improved gaze measurement robustness stands out, addressing precision and accuracy difficulties in circumstances with changing pupil diameters, such as dark flight simulators and harsh sunshine. A key innovation in Smart Eye Pro 11 is the incorporation of calibration-free gazing (AI-based), and the software now automatically determines the proper gaze value, removing the need for users to make this decision manually.
Which regions are expected to become dominant players in the 3d eye tracking software market?
North America was the largest region in the 3D eye tracking software market in 2024. The regions covered in the 3d eye tracking software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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What are the emerging key segments in the 3d eye tracking software market, and how are they evolving?
The 3D eye tracking software market covered in this report is segmented –
1) By Type: Mobile Systems, Remote Eye Tracking, Tower-Mounted Eye Tracking
2) By Industry: Retail, Robotics, Automotive, Consumer Devices, Assistive Technology Solutions, Behavioral Research, Other Industries
3) By Application: Scientific Research, marketing And User Research, Industry And Human Performance
Subsegments:
1) By Mobile Systems: Smartphone-Based Eye Tracking, Tablet-Based Eye Tracking
2) By Remote Eye Tracking: Desktop-Based Remote Eye Tracking, Web-Based Remote Eye Tracking
3) By Tower-Mounted Eye Tracking: Single-Camera Tower-Mounted Systems, Multi-Camera Tower-Mounted Systems
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How is the 3d eye tracking software market defined, and what are its core characteristics?
3D eye tracking software is a type of technology that converts eye movements into a data stream containing information such as pupil position, the gaze vector for each eye, and gaze point. It draws essential details on human attention, measuring eye movements, positions, and gaze points. The 3D eye-tracking software works with any standard camera, even in challenging conditions, and can be integrated into various applications, from small mobile apps to large eye-tracking solutions.
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