The 3D Eye Tracking Software Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s 3D Eye Tracking Software Global Market Report 2024, The 3d eye tracking software market size has grown exponentially in recent years. It will grow from $0.2 billion in 2023 to $0.25 billion in 2024 at a compound annual growth rate (CAGR) of 29.3%. The growth in the historic period can be attributed to virtual reality (VR) and augmented reality (AR) integration, gaming and entertainment industry adoption, increased research and development activities, demand for automotive cars, demand for eye tracking.
The 3d eye tracking software market size is expected to see exponential growth in the next few years. It will grow to $0.65 billion in 2028 at a compound annual growth rate (CAGR) of 26.3%. The growth in the forecast period can be attributed to increasing use of visual analytics and eye-tracking apps, rising penetration of electric vehicles, increasing ubiquity of mobile phones, increasing demand from the retail, economic growth. Major trends in the forecast period include new product developments, develop advanced technologies, technological advancement, advancements in sensor technologies, mergers and acquisitions.
Rising penetration of electric vehicles is expected to propel the growth of the 3D eye-tracking software market going forward. Electric vehicles (EVs) refer to vehicles that use one or more electric motors for propulsion and draw electricity from a battery. 3D eye tracking software enhances safety features and driver assistance systems in electric vehicles by monitoring driver gaze and attention for improved control. For instance, in March 2023, according to the International Energy Agency, a France-based intergovernmental organization, the electric car market experienced exponential growth as sales surpassed 10 million in 2022. Electric vehicles accounted for 14% of all new automobile sales in 2022, a significant rise from roughly 9% in 2021. Therefore, the rising penetration of electric vehicles is driving the 3D eye-tracking software market.
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The 3d eye tracking software market covered in this report is segmented –
1) By Type: Mobile Systems, Remote Eye Tracking, Tower-Mounted Eye Tracking
2) By Industry: Retail, Robotics, Automotive, Consumer Devices, Assistive Technology Solutions, Behavioural Research, Other Industries
3) By Application: Scientific Research, Marketing And User Research, Industry And Human Performance
Major companies operating in the 3D eye tracking software market are focused on developing advanced gaze measurement to strengthen the accuracy and enhance the overall effectiveness of eye tracking solutions. These advancements enable a finer-grained understanding of eye movements in three dimensions, providing a more comprehensive analysis of user behavior and attention patterns. For instance, in November 2023, Smart Eye, a Sweden-based artificial intelligence company, introduced Smart Eye Pro 11, a latest iteration of its pioneering eye tracking system. Smart Eye Pro 11 adds many significant enhancements targeted at improving gaze measurement accuracy and increasing data collecting versatility. The improved gaze measurement robustness stands out, addressing precision and accuracy difficulties in circumstances with changing pupil diameters, such as dark flight simulators and harsh sunshine. A key innovation in Smart Eye Pro 11 is the incorporation of calibration-free gazing (AI-based), and the software now automatically determines the proper gaze value, removing the need for users to make this decision manually.
The 3d eye tracking software market report table of contents includes:
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