Overview and Scope
Objectives and key results (OKR) software is a type of digital application or platform that helps organizations implement, track, and manage the objectives and key results (OKR) frameworks. OKRs are goal-setting aimed at aligning team and individual efforts with overarching organizational objectives. ORK software is used to streamline the goal-setting process, enhance transparency, improve accountability, and drive performance by effectively empowering employees to work towards common goals.
Sizing and Forecast
The objectives and key results (OKR) software market size has grown rapidly in recent years. It will grow from $1.17 billion in 2023 to $1.36 billion in 2024 at a compound annual growth rate (CAGR) of 16.6%. The growth in the historic period can be attributed to increased usage of objectives and key results software for strategy execution, growth in the OKR adoption, need for alignment and transparency, increased need for effective performance management solutions, performance tracking and evaluation.
The objectives and key results (OKR) software market size is expected to see rapid growth in the next few years. It will grow to $2.55 billion in 2028 at a compound annual growth rate (CAGR) of 17.0%. The growth in the forecast period can be attributed to increased adoption of remote work and digital transformation initiatives, increasing demand from large enterprises, increase operational efficiency, growing demand for improved collaboration and alignment across teams and departments, increase employee engagement, swift adjustment, allying organizations. Major trends in the forecast period include introduction of new OKR software solutions, integration with performance management systems (PMS), growing adoption in non-enterprise sectors, ai-powered insights and automation, emergence of new technologies such as ai and machine learning.
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Segmentation & Regional Insights
The objectives and key results (OKR) software market covered in this report is segmented –
1) By Component: Solutions, Services
2) By Deployment: Cloud-Based, On-Premise
3) By Enterprise Size: Small And Medium Enterprises (SMEs), Large Enterprises
4) By End-User: Banking, Financial Services, And Insurance (BFSI), Information Technology (IT) And Telecommunication (Telecom), Retail And E-Commerce, Manufacturing, Healthcare, Other End-Users
North America was the largest region in the objectives and key results (OKR) software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the objectives and key results (OKR) software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The increasing adoption of remote work is expected to propel the growth of the objectives and key results (OKR) software market going forward. Remote work is an arrangement where individuals do job activities from a location other than the usual office setting, often facilitated by digital technologies. The demand for remote work is growing due to flexibility and work-life balance, productivity and performance, health and safety concerns, and changing workforce preferences. OKR software provides a structured framework for setting and communicating goals, ensuring remote team members understand the broader objectives and how their work contributes to them. For instance, in September 2022, according to the Bureau of the Census, a US-based government agency, in 2021, the number of people predominantly working from home tripled, growing from 5.7% (approximately 9 million people) to 17.9% (27.6 million people) over the preceding two years. Therefore, the increasing adoption of remote work drives the growth of the objectives and key results (OKR) software market.
Key Industry Players
Major companies operating in the objectives and key results (OKR) software market are Ally Technologies Inc., Weekdone, monday.com, Asana Inc., Wrike Inc., Aha! Labs Inc., Synergita Software Private Limited, Profit.co, 15Five, Quantive, Quantum Workplace Inc., WorkBoard Inc., BetterWorks Systems Inc., Engagedly, TalentGuard Holdings Inc., Workpath GmbH, Perdoo , Koan Inc., ESM Software LLC, Mooncamp GmbH, Atiim Inc., Huminos Inc., Gtmhub Inc.
The objectives and key results (okr) software market report table of contents includes:
1. Executive Summary
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