Market Size –
The android set-top box (STB) and television market size has grown rapidly in recent years. It will grow from $76.75 billion in 2023 to $89.01 billion in 2024 at a compound annual growth rate (CAGR) of 16%. The growth in the historic period can be attributed to increasing interest in having an Android-powered STB and TV, the use of Android STBs, accelerated expansion in the Android STB and TV, increased audience demand for hybrid content, increasing consumer awareness of content digitalization.
The android set-top box (STB) and television market size is expected to see rapid growth in the next few years. It will grow to $161.76 billion in 2028 at a compound annual growth rate (CAGR) of 16.1%. The growth in the forecast period can be attributed to cloud video streaming becoming more popular, growing demand for smart TV solutions, the rising popularity of over-the-top (OTT) services, integration with smart home devices, the surging demand for ultra-high-definition devices. Major trends in the forecast period include integrated STB development, growing trend of cord-cutting, integration with smart home devices, rising consumer demand for hybrid content, enhanced user experience of android STBs and TVs, and adoption of web and smart television technologies.
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Scope Of Android Set Top Box (STB) And Television Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Android Set Top Box (STB) And Television Market Overview
Market Drivers –
The rising popularity of over-the-top (OTT) services is expected to propel the growth of the android set-top box (STB) and television market going forward. Over-the-top (OTT) services refer to delivering audio, video, and other media content over the Internet, bypassing traditional broadcasting, cable, and satellite television platforms. The rising popularity of over-the-top (OTT) services is driven by their convenience, affordability, and diverse content offerings. Over-the-top (OTT) services use android set-top boxes (STBs) integrated with televisions to seamlessly deliver a diverse range of multimedia content. For instance, in August 2022, according to a Media Nations report by the Office of Communications (Ofcom), a UK-based government-approved regulatory and competition authority, subscription video-on-demand (SVoD) services, including platforms such as Netflix and Disney+, saw adoption in 67% of UK households by the second quarter of 2022, up from 60% in the third quarter of 2020. Therefore, the rising popularity of over-the-top (OTT) services is driving growth in the android set-top box (STB) and television market.
Market Trends –
Major companies operating in the android set top box (STB) and television market are focusing on adopting cutting-edge technology, such as 4K high-performance set-top boxes, to deliver superior picture quality and enhance the user experience. A 4K high-performance set-top box (STB) is a next-generation television set-top box that supports advanced technologies to enhance the user experience. For instance, in May 2024, ZTE Corporation, a China-based technology company, launched the B866V6N, a next-generation 4K high-performance Set Top Box (STB) that supports AI Super Resolution (AI-SR). This product revolutionizes image processing capabilities, enabling users to enjoy Ultra High Definition (UHD) videos, smoother gaming experiences, and access to a wide range of smart applications. The B866V6N features the Cortex-A55 quad-core architecture and boasts a processing capability of up to 30,000 Dhrystone Million Instructions Per Second (DMIPS), a 29% faster processing speed, and a 50% reduction in power consumption compared to previous-generation 4K STBs.
The android set top box (STB) and television market covered in this report is segmented –
1) By Type: Android Set Top Box (STB), Android Television (TV)
2) By Resolution: High Definition (HD), Full High Definition (HD), 4K And Above
3) By Distribution Channel: Online, Offline
4) By Application: Residential, Commercial Or Enterprises
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Regional Insights –
North America was the largest region in the android set-top box (STB) and television market in 2023. The regions covered in the android set top box (STB) and television market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the android set top box (STB) and television market are Huawei Technologies Co. Ltd., Hitachi Ltd., Sony Corporation, LG Electronics Inc., Cisco Systems Inc., Xiaomi Inc., Haier Smart Home Inc., Broadcom Inc., NVIDIA Corporation, Koninklijke Philips N.V., Bharti Airtel Limited, CommScope Holding Company Inc., Roku Inc., Vantiva SA, VIZIO Inc., Tata Sky Ltd., Hisense International, Humax Co. Ltd., Kaon Media Co. Ltd., Dish TV Limited, Advanced Digital Broadcast Inc., Shenzhen Coship Electronics Co. Ltd., Evolution Digital LLC, SDMC Technology Co. Ltd., Dynalink Communications Inc., Easytone Network Technology Co. Ltd., QPLOVE Technology Co. Ltd.
Table of Contents
1. Executive Summary
2. Android Set Top Box (STB) And Television Market Report Structure
3. Android Set Top Box (STB) And Television Market Trends And Strategies
4. Android Set Top Box (STB) And Television Market – Macro Economic Scenario
5. Android Set Top Box (STB) And Television Market Size And Growth
…..
27. Android Set Top Box (STB) And Television Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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