Interactive Fitness Market, 2024report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size – The interactive fitness market size has grown strongly in recent years. It will grow from $4.40 billion in 2023 to $4.83 billion in 2024 at a compound annual growth rate (CAGR) of 9.9%. The growth in the historic period can be attributed to the rise in health consciousness, change in consumer preferences, gamification of exercise, fitness tracking and data analytics, and expansion of digital platforms.
The interactive fitness market size is expected to see rapid growth in the next few years. It will grow to $7.11 billion in 2028 at a compound annual growth rate (CAGR) of 10.1%. The growth in the forecast period can be attributed to health and wellness trends, personalization and customization, integration with everyday life, and remote and hybrid fitness models. Major trends in the forecast period include virtual reality (VR) workouts, live streaming and on-demand classes, personalized workouts, wearable technology integration, and multimodal experiences.
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Scope Of Interactive Fitness MarketThe Business Research Company’s reports encompass a wide range of information, including:
- Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
- Drivers: Examination of the key factors propelling market growth.
- Trends: Identification of emerging trends and patterns shaping the market landscape.
- Key Segments: Breakdown of the market into its primary segments and their respective performance.
- Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
- Macro Economic Factors: Assessment of broader economic elements impacting the market.
Interactive Fitness Market Overview
Market Drivers -The rising prevalence of obesity among youngsters is expected to propel the growth of the interactive fitness market going forward. Obesity refers to a medical condition characterized by excessive accumulation of body fat, leading to health problems and an increased risk of various diseases. The prevalence of obesity among youngsters is rising due to sedentary lifestyles, unhealthy dietary habits, environmental factors, and genetic predisposition. Interactive fitness can be a valuable tool for individuals struggling with obesity by providing engaging, personalized, and accessible workout experiences that support their journey toward improved health and fitness. For instance, in May 2023, according to the Office for Health Improvement and Disparities, a UK-based Department of Health and Social Care, the estimated percentage of adults aged 18 and over in England living with obesity rose to 63.8% in 2022, up from 63.3% in the previous year. Therefore, the rising prevalence of obesity among youngsters is driving the growth of the interactive fitness market.
Market Trends – Major companies operating in the interactive fitness market are focusing on developing innovative solutions, such as advanced AI-powered workout tracking technology, to enhance the user experience and optimize fitness results. Advanced AI-powered workout tracking technology in interactive fitness refers to systems utilizing artificial intelligence algorithms to monitor and analyze users’ exercise performance, provide personalized feedback, and optimize training programs for enhanced fitness outcomes. For instance, in October 2022, Insane AI, an India-based fitness tech company, launched an AI-powered fitness training app that utilizes the front camera of a smartphone to track movements and provide real-time posture and form correction for users during their workouts. It offers a wide range of guided body workouts, including HIIT, cardio, muscle training, yoga, balance drills, and unique agility drills, and provides users with insights into their workout and performance history. The interactive workout screen keeps users engaged with visual cues and live feedback. The app also awards users with real-life rewards for working out, making fitness as addictive as a game.
The interactive fitness market covered in this report is segmented –
1) By Product: Fitness Equipment, Software System
2) By Application: Gym, Household
3) By End-User: Residential, Nonresidential
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Regional Insights – North America was the largest region in the interactive fitness market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the interactive fitness market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies – Major companies operating in the interactive fitness market are Peloton Interactive Inc., Fitbit Inc., iFit, Beachbody LLC, Precor, Flywheel Sports Inc., Bowflex, Nautilus Inc., Life Fitness, TECHNOGYM Spa, Matrix Fitness, Echelon Fitness Multimedia LLC, EGYM Inc., Hydrow Inc., Horizon Fitness, Evervue USA Inc., FightCamp, Paradigm Health and Wellness Inc., NordicTrack, Nexersys Corp., Axtion Technology LLC, Zwift Inc., MYX Fitness
Table of Contents 1. Executive Summary2. Interactive Fitness Market Report Structure3. Interactive Fitness Market Trends And Strategies4. Interactive Fitness Market – Macro Economic Scenario5. Interactive Fitness Market Size And Growth…..27. Interactive Fitness Market Competitor Landscape And Company Profiles28. Key Mergers And Acquisitions
- Future Outlook and Potential Analysis
- Appendix
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