Beer Market Overview
The global beer market was valued at USD 825.88 billion in 2023 and is projected to reach USD 1,101.52 billion by 2030, growing at a CAGR of 4.2% during the forecast period. Beer, a universally popular alcoholic beverage, is brewed using cereal grains, water, and yeast, often enhanced with fruits and herbs for flavor. With alcohol content ranging from 3% to 40% ABV, beer is favored for its refreshing appeal and cultural significance worldwide.
The beer market report presents a detailed analysis segmented by type, packaging, distribution channel, and region, highlighting trends, market dynamics, and competitive insights.
Beer Market Scope
The scope of the global beer market includes comprehensive insights into the growth drivers, evolving consumer preferences, and emerging trends influencing the industry. It also addresses the challenges such as fluctuating raw material availability and regulatory restrictions on marketing.
Market Drivers
- Rising Disposable Income: Growth in per capita income, especially in developing economies like the Asia Pacific and South America, has fueled beer consumption globally.
- Cultural Shifts and Social Trends: The growing influence of western culture and modernization is driving higher consumption among millennials and young adults.
- Demand for Premium and Flavored Beers: Consumers are increasingly seeking robust and flavor-infused beer options, contributing to the growth of premium and craft beer segments.
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Market Trends
- Growth of Craft Breweries: The proliferation of local and craft breweries is driving innovation, leading to diverse beer offerings.
- Surrogate Advertising: In response to marketing restrictions, brands are adopting innovative strategies like promoting associated non-alcoholic products.
- Sustainability Focus: Manufacturers are emphasizing eco-friendly production processes and packaging materials.
Market Segmentation
- By Type:
- Lager (Dominates the market with 45% share in 2023)
- Ale (Projected CAGR of 5.6% during the forecast period)
- Stouts
- Others
- By Packaging:
- Glass Bottles (Preferred for premium appeal)
- Metal Cans (Rising demand in developed markets for UV protection and convenience)
- By Distribution Channel:
- On-Trade (Includes pubs and bars; impacted by pandemic recovery)
- Off-Trade (Supermarkets, wine shops; accounted for 65% market share in 2023)
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Key Players in the Beer Market
- Anheuser-Busch InBev (Belgium)
- Heineken N.V. (Netherlands)
- China Resources Breweries (China)
- Carlsberg A/S (Denmark)
- Diageo Plc (U.K.)
- Molson Coors Beverage Company (U.S.)
- Boston Beer Company (U.S.)
- Asahi Group Holdings Ltd (Japan)
- Kirin Holdings Co. Ltd (Japan)
- Beijing Yanjing Beer Group Corporation (China)
Regional Insights
- Europe: Leading with a 39% market share in 2023, the region benefits from a strong beer culture, with over 11,000 breweries producing diverse offerings.
- North America: Expected to grow at a CAGR of 10%, driven by shifting consumer preferences toward craft beers and low-ABV options.
- Asia Pacific: Growth is attributed to increasing disposable income and the rising popularity of premium beer among millennials.
Key Questions Answered
- What is the projected market size for beer by 2030?
- Which region holds the largest share of the beer market?
- How are manufacturers addressing sustainability in the beer industry?
- What are the key challenges faced by the beer market?
- Which segment is expected to grow the fastest during the forecast period?
Conclusion
The beer market is witnessing dynamic shifts, driven by evolving consumer tastes, economic improvements, and the rise of craft brewing. Despite challenges like regulatory constraints and raw material costs, the industry’s adaptability and innovation ensure sustained growth. Key players are focusing on expanding their portfolios and leveraging partnerships to maintain competitive advantages.
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Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2022)
- Past Pricing and price curve by region (2018 to 2022)
- Market Size, Share, Size & Forecast by Different Segment | 2024-2030
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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