The generative artificial intelligence (ai) in digital marketing global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Generative Artificial Intelligence (AI) In Digital Marketing Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The generative artificial intelligence (AI) in digital marketing market size has grown exponentially in recent years. It will grow from $1.88 billion in 2023 to $2.48 billion in 2024 at a compound annual growth rate (CAGR) of 32.1%. The growth in the historic period can be attributed to increased adoption of digital channels, advancements in AI technology, growing data availability, demand for personalization, cost reduction in marketing, competitive pressure, and enhanced customer insights.
The generative artificial intelligence (AI) in digital marketing market size is expected to see grown exponentially in the next few years. It will grow to $7.6 billion in 2028 at a compound annual growth rate (CAGR) of 32.3%. The growth in the forecast period can be attributed to the expansion of AI capabilities, integration with emerging technologies, increased focus on customer experience, rise of omnichannel marketing, regulatory and privacy considerations, growth in mobile and voice search, and increased investment in AI research. Major trends in the forecast period include AI-driven content creation, real-time personalization, enhanced customer interaction tools, predictive analytics, integration with customer relationship management (CRM) systems, use of AI in creative design, ethical AI, and bias mitigation.
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Scope Of Generative Artificial Intelligence (AI) In Digital Marketing Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Generative Artificial Intelligence (AI) In Digital Marketing Market Overview
Market Drivers –
The growing prominence of video content is expected to propel the growth of generative artificial intelligence (AI) in the digital marketing market going forward. Video content refers to digital media created, edited, and shared in video format, including short clips, tutorials, promotional videos, webinars, and live streams. The prominence of video content is on the rise due to its ability to engage audiences more effectively, convey complex information visually, and drive higher levels of interaction across digital platforms. Generative artificial intelligence (AI) in digital marketing enhances video content creation by automating production, personalizing visuals, and optimizing engagement. It also helps companies scale their marketing efforts, maintain brand consistency, and effectively target diverse audiences. For instance, in February 2024, according to a survey conducted by Wyzowl, a UK-based video marketing agency and software company, in a survey of 967 unique respondents, the adoption of video content marketing by businesses increased to 91%, reflecting an increase from the 86% usage rate observed in 2022. Moreover, 75% of video marketers report utilizing AI tools to aid in creating or editing marketing videos. Therefore, the growing prominence of video content is driving generative artificial intelligence (AI) in the digital marketing market.
Market Trends –
Major companies operating in generative artificial intelligence (AI) in digital marketing market are focusing on integrating marketing workflow features, such as journey optimizers, to drive higher efficiency and profitability. Journey optimizers in marketing automate the personalization and real-time adjustment of customer interactions, enhancing engagement and driving more effective campaign outcomes. For instance, in March 2024, Adobe Inc., a US-based software company, launched Adobe GenStudio, a new generative artificial intelligence (Gen AI) tool designed to enhance marketing workflows and customer engagement. It helps marketing teams plan, create, manage, activate, and measure on-brand content efficiently. Additionally, Adobe has expanded its generative AI model family, including Adobe Firefly, and unveiled Journey Optimizer for improved customer engagement. These tools aim to increase the adoption of Adobe’s Experience Cloud, a platform used by 11,000 customers globally to deliver, measure, and personalize customer experiences.
The generative artificial intelligence (AI) in digital marketing market covered in this report is segmented –
1) By Component: Software, Services
2) By Channel: Search Engine Marketing, Email Marketing, Social Media Marketing, Mobile Marketing, Other Channels
3) By Application: Personalization, Content Generation, Social Media Management, Advertising Optimization, Predictive Analysis, Other Applications
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Regional Insights –
North America was the largest region in the generative artificial intelligence (AI) in digital marketing market in 2023. The regions covered in the generative artificial intelligence (AI) in digital marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the generative artificial intelligence (AI) in digital marketing market are Google LLC, Microsoft Corporation, Meta Platforms Inc., International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Acquia Inc., HubSpot Inc., Zeta Global Inc., Sprinklr Inc., Yext Inc., Hootsuite Inc., SEMrush Inc., Drift Inc., Persado Inc., NetBase Quid Inc., Conversica Inc., Clearbit Inc., Socialbakers Inc., Textio Inc., Cognitivescale Inc., Klevu Ltd., Phrasee Ltd., Amplify.ai Inc.
Table of Contents
1. Executive Summary
2. Generative Artificial Intelligence (AI) In Digital Marketing Market Report Structure
3. Generative Artificial Intelligence (AI) In Digital Marketing Market Trends And Strategies
4. Generative Artificial Intelligence (AI) In Digital Marketing Market – Macro Economic Scenario
5. Generative Artificial Intelligence (AI) In Digital Marketing Market Size And Growth
…..
27. Generative Artificial Intelligence (AI) In Digital Marketing Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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