The real time bidding (rtb) global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Real Time Bidding (RTB) Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The real time bidding (rtb) market size has grown exponentially in recent years. It will grow from $13.38 billion in 2023 to $16.81 billion in 2024 at a compound annual growth rate (CAGR) of 25.6%. The growth in the historic period can be attributed to growth in digital advertising, increased demand for targeted advertising, advancements in ad tech and programmatic advertising, enhanced audience segmentation capabilities, rise of mobile advertising.
The real time bidding (rtb) market size is expected to see exponential growth in the next few years. It will grow to $41.48 billion in 2028 at a compound annual growth rate (CAGR) of 25.3%. The growth in the forecast period can be attributed to expansion of connected tv (ctv) advertising, emphasis on privacy-compliant advertising solutions, growing importance of data-driven decision making in ad buying, increased adoption of header bidding, growing popularity of iot and byod. Major trends in the forecast period include integration with artificial intelligence for ad optimization, first-price auctions in rtb, server-side header bidding, unified auctions for multiple ad formats, contextual and brand-safe advertising
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Scope Of Real Time Bidding (RTB) Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Real Time Bidding (RTB) Market Overview
Market Drivers –
The growing number of smartphone users is expected to propel the growth of the real-time bidding (RTB) market going forward. A smartphone refers to a cellular telephone with an integrated computer and other features that are associated with smartphones, such as an operating system, web browsing, and the ability to run software applications. Smartphones are devices that we can carry in our pockets. Smartphones help real-time bidding marketers reach their customers in real-time and also help target potential customers according to location and context. For instance, in 2022, there were 6.65 billion smartphone users worldwide, which equates to 83.37% of the world’s population owning a smartphone. Nearly 7.26 billion people worldwide, or 91.16% of the world’s population, are smartphone or feature phone owners. Therefore, the growing number of smartphone users is driving the real-time bidding market growth.
Market Trends –
Product innovations have emerged as the key trend gaining popularity in the 5G chipset market. The major players in the market are developing innovative products for market growth. For instance, in June 2021, Samsung Electronics, a South Korea-based electronics company, developed 3GPP Rel.16 compliant chipsets, a range of next-generation 5G chipsets that deliver cutting-edge 5G technologies. The new chipsets consist of a second-generation 5G modem System-on-Chip (SoC), a third-generation mmWave Radio Frequency Integrated Circuit (RFIC) chip, and a Digital Front End (DFE)-RFIC integrated chip. These are designed to increase power efficiency, boost performance, and reduce the size of 5G solutions.
The real time bidding (rtb) market covered in this report is segmented –
1) By Ad Format: RTB Image, RTB Video
2) By Auction: Open Auction, Invited Auction
3) By Applications: Media And Entertainment, Games, Retail And E-Commerce, Travel And Luxury, Mobile Apps, Other Applications
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Regional Insights –
North America was the largest region in the real time bidding market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real time bidding (rtb) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Key Companies –
Major companies operating in the real time bidding (rtb) market report are Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious Media Holdings Limited, Yieldbot Inc., DeepStream Technologies Ltd., AppNexus Inc., Rubicon Project LLC, AdRoll Inc., Rocket Fuel Inc., The Trade Desk Inc., Adform A/S, BidSwitch Ltd., BrightRoll Inc., DoubleClick (Google LLC), Index Exchange Inc., LiveRamp Holdings Inc., PulsePoint Inc., RhythmOne LLCSpotX Inc., Tremor International Ltd., Verizon Media LLC, Xandr Inc.
1. Executive Summary
2. Real Time Bidding (RTB) Market Report Structure
3. Real Time Bidding (RTB) Market Trends And Strategies
4. Real Time Bidding (RTB) Market – Macro Economic Scenario
5. Real Time Bidding (RTB) Market Size And Growth
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27. Real Time Bidding (RTB) Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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