The baby powder market size is expected to see strong growth in the next few years. It will grow to $2.27 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to e-commerce growth, digital parenting platforms, increasing population of working women, increasing disposable income. Major trends in the forecast period include talc-free formulations, natural and organic ingredients, hypoallergenic products, customizable fragrances, medical-grade powders.
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Scope Of Baby Powder Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Baby Powder Market Overview
Market Drivers –
The increasing demand for baby hygiene products is significantly contributing to the growth of the baby powder market going forward. Baby hygiene refers to the cleanliness and maintenance of the baby’s skin and genitals. Baby powder can be used as a cleaning agent since it absorbs moisture, which aids in sweating and bacteria growth. Children are more prone to infections and diseases, and also, due to the increase in COVID impact, there is an increasing requirement for personal hygiene and cleanliness for children. For instance, according to an article published by PETERSON-KFF Health System Tracker, a US-based tracker of the performance of the US healthcare system, in the United States, the average monthly cost of providing center-based care for an infant is $1,230. Child care in Washington, D.C. is the most expensive of any state, costing $24,243 per year or $2,020 per month. The monthly cost of infant child care in the District is roughly the same as the rent for a one-bedroom apartment. Massachusetts has the second-most expensive childcare in the country, with an annual cost of $20,913. Therefore, increasing demand for baby hygiene products is driving the growth of the baby powder market.
Market Trends –
Major companies operating in the baby powder market are focusing on innovating products, such as Vivvi and Bloom, to provide a competitive edge in the market. Vivvi and Bloom is used as baby powder, which uses ingredients such as cornstarch or arrowroot powder. For instance, in July 2022, Johnson & Johnson, a US-based pharmaceutical industry company, launched Vivvi and Bloom. Vivvi and Bloom is a talc-free baby powder that contains nature-derived ingredients that are good for babies. This also includes a 2-in-1 body wash and shampoo, body lotion, and a massage oil for babies.
The baby powder market covered in this report is segmented –
1) By Product: Talc-Based, Talc-Free
2) By Distribution Channel: Online, Offline
3) By End User: Infant, Toddler
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Regional Insights –
Asia-Pacific was the largest region in the baby powder market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby powder market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Key Companies –
Major companies operating in the baby powder market include Johnson & Johnson, Pigeon Corporation, Prestige Brands Holdings Inc., Burt’s Bees, Mothercare, PZ Cussons, Himalaya Drug Company Pvt Ltd, Sebapharma GmbH & Co. KG, Kimberly-Clark Corporation, Mee Mee, Chattem Inc., GLÜKi Organics, Beiersdorf AG, Church & Dwight Co. Inc., Goodbaby International Holdings Limited, Gerber Products Company, Naterra International Inc., Unilever plc, Chicco, Artsana USA Inc., Jahwa, Bausch Health Companies Inc., Bathtime Kids, Libero, Lion Corporation, Mamaearth, Mann & Schröder GmbH, Dabur Ltd, Oriflame Cosmetics, Revlon
Table of Contents
1. Executive Summary
2. Baby Powder Market Report Structure
3. Baby Powder Market Trends And Strategies
4. Baby Powder Market – Macro Economic Scenario
5. Baby Powder Market Size And Growth
…..
27. Baby Powder Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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