The feminine wipes market size is expected to see strong growth in the next few years. It will grow to $3.07 billion in 2028 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to health and wellness trends, customization and personalization, online retail and subscription services, eco-friendly packaging, inclusive product design. Major trends in the forecast period include ph-balanced formulas, sensitive skin formulas, sensitive skin formulas, flushable wipes, promotion of feminine health education.
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Scope Of Feminine Wipes Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Feminine Wipes Market Overview
Market Drivers –
Growing education on menstrual hygiene among the female population is expected to propel the growth of the feminine wipes market going forward. Menstrual hygiene is a hygienic approach during menstruation that can prevent women from infection in the reproductive and urinary tract. Education on menstrual hygiene among the female population helps the feminine wipes market by protecting dignity, building confidence, and strengthening sexual and reproductive health. For instance, in May 2022, the World Health Organization, a Switzerland-based specialized agency of the United Nations responsible for international public health, calls on countries to redouble efforts to strengthen menstrual hygiene measures in schools to control adverse health outcomes. Therefore, this increased awareness of menstrual hygiene among the female population is expected to boost demand for growth of the feminine wipes market during the forecast period.
Market Trends –
The shift in consumer preferences towards innovative and organic products is an emerging trend gaining popularity in the feminine wipes market. Organic feminine wipes are manufactured using bio-degradable and natural products and do not contain any harsh chemicals. This has led to more women preferring to use organic feminine wipes. For instance, in 2021, according to a survey conducted by Aditi organic certifications Pvt Ltd., an Indian based- government-accredited organic certifications agency, of the 550 consumers participating in the survey from 5 metro cities in India, 62% of consumers reported that they buy organic products frequently. This indicates that more consumers are interested in using organic products.
The feminine wipes market covered in this report is segmented –
1) By Type: Ordinary, Sanitary
2) By Age group: 5 – 15 years, 16 – 30 years, 31 – 45 years, 46 – 60 years, 61 and above
3) By Distribution Channel Outlook: Supermarkets and Hypermarkets, Convenience Stores, Pharmacies and Drugstores, Online, Other Distribution Channels
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Regional Insights –
Asia-Pacific was the largest region in the feminine wipes market in 2023. The regions covered in the feminine wipes market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Key Companies –
Major companies operating in the feminine wipes market include Albaad Massuot Yitzhak Ltd., Corman SpA., LA Fresh Group Inc., Guy & O’Neill Inc., Healthy Hoohoo Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, Edgewell Personal Care Brands LLC, Johnson & Johnson, Unicharm Corporation, Essity AB, Nice-Pak Products Inc., Rockline Industries Limited, Diamond Wipes International Inc., Meridian Industries Inc., Body Wipe Company LLC, DUDE Products Inc., SweetSpot Labs LLC, Goodwipes Products Inc., Rael Inc., The Honey Pot Company Inc., Cora Health Inc., L. Organic Cotton LLC, Maxim Hygiene Products LLC, Natracare LLC, Seventh Generation Inc., The Honest Company Inc., PureTouch Skin Care Inc., Summer’s Eve
Table of Contents
1. Executive Summary
2. Feminine Wipes Market Report Structure
3. Feminine Wipes Market Trends And Strategies
4. Feminine Wipes Market – Macro Economic Scenario
5. Feminine Wipes Market Size And Growth
…..
27. Feminine Wipes Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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