The digestive health supplements market size has grown significantly in the recent years and this trend is projected to continue. The market, which was worth $17.2 billion in 2024, is forecasted to grow at a compound annual growth rate (CAGR) of 10.7% reaching a value of $19.04 billion in 2025. Factors contributing to this growth include rising awareness of digestive health, increased incidence of digestive disorders, an aging population, consumer interest in probiotics and prebiotics, and a rise in functional food and beverage consumption.
Looking beyond 2025, the market is expected to continue its rapid growth, reaching a market size of $29.68 billion by 2029 with a CAGR of 11.7%. This future growth is expected to be driven by rising demand for personalized nutrition, expansion of e-commerce platforms for supplement sales, advances in gut microbiome science, increasing focus on preventive healthcare, and the adoption of digestive health supplements in developing markets.
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What Are The Key Drivers Of The Digestive Health Supplements Market?
The rising prevalence of digestive diseases is expected to drive the growth of the digestive health supplements market. Digestive diseases include a wide range of health issues, from mild to severe, that affect the digestive tract. Supplements such as probiotics, prebiotics, and enzymes can help alleviate symptoms of various digestive problems including diarrhea, constipation, inflammatory bowel disease, irritable bowel disease, and urinary tract infections. As per the International Foundation for Gastrointestinal Disorders, irritable bowel syndrome is the most common functional GI disorder, affecting 10–15% of people worldwide and is one of the most common reasons for doctor visits. The growing incidence of these diseases will likely lead to increased sales and awareness of digestive health supplements, thereby driving market growth.
How Is The Digestive Health Supplements Market Segmented?
The digestive health supplements market covered in this report is segmented as follows –
1) By Product: Prebiotics, Probiotics, Enzymes, Fulvic Acid, Other Products
2) By Form: Capsules, Tablets, Powders, Liquids, Other Forms
3) By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies, E-Commerce, Other Distribution Channels
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Who Are The Major Players In The Digestive Health Supplements Market?
The major companies operating in the digestive health supplements market include Amway Corp., Bayer AG, NOW Foods, Alimentary Health Limited, Garden of Life LLC, Better Body Co., Florastor – Biocodex, Culturelle – i-Health Inc., Pure Encapsulations LLC, Bio K Probiotic Inc., Renew Life Formulas Inc., The Nature’s Bounty Co., Nature Made – Pharmavite LLC, Align -The Procter & Gamble Company, Nature’s Way Products LLC, Schiff Nutrition International, Inc., SmartyPants Inc., Rainbow Light Nutritional systems, Jarrow Formulas Inc., Enzymedica Inc., Thorne Research Inc., New Chapter Inc., Solgar Inc., Gaia Herbs Inc., MegaFood, Country Life LLC, Bluebonnet Nutrition Corporation, Nature’s Plus – Natural Organics Inc., Carlson Laboratories Inc., Irwin Naturals.
What Are The Emerging Trends In The Digestive Health Supplements Market?
Product innovation is a key trend gaining momentum in the digestive health supplements market. Major players are introducing new ingredients and innovative administration forms to meet the needs of different age groups and secure their market position. For instance, in November 2023, Acutia, a US-based company, launched Acutia Gut Health, a product designed to support overall digestive health through a combination of targeted ingredients that improve gut function and enhance well-being.
Which Regions Are Seeing Significant Growth In The Digestive Health Supplements Market?
In 2024, North America was the largest region in the digestive health supplements market. However, Asia-Pacific is expected to be the fastest-growing region in the forecast period. The market report covers Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Digestive Health Supplements Market Report 2025 Offer?
Digestive health supplements assist in the breakdown of food and liquids into their chemical constituents such as carbohydrates, lipids, proteins, among others, which can then be absorbed by the body as nutrients used for energy, cell growth, repair, and other functions. The Digestive Health Supplements Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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