Rapidly Growing Digital Assurance Market to Reach $14.9 Billion by 2029

The digital assurance market has witnessed rapid growth in recent years, escalating from $6.45 billion in 2024 to $7.48 billion in 2025 at a compound annual growth rate (CAGR) of 15.9%. This robust growth during the historic period is attributed to end-to-end testing for seamless integration, collaboration with DevOps, focus on performance and scalability, mobile application proliferation, automation, and test scripting.

This swift-paced market is poised to dramatically develop over the next few years, reaching a staggering $14.9 billion in 2029 with a compound annual growth rate (CAGR) of 18.8%. The growth factors during this forecast period include resilience and chaos engineering, demand for cognitive testing and predictive analytics, shift from quality assurance to quality engineering, integration of IoT and edge computing, focus on performance engineering, and globalization of development and testing efforts. Major trends predicted throughout the forecast period include blockchain testing, predictive analytics for testing, AI-driven testing and test automation, shift-left testing practices, and increased focus on customer experience testing.

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Which Factors Are Propelling the Digital Assurance Market’s Rapid Growth?
The digital assurance market is exhilarated by growing digital transformation initiatives by IT companies. Employing digital technology to adapt or create new business processes, culture, and customer experiences to suit changing business and market requirements is what constitutes digital transformation. Almost every organization is applying it due to the burgeoning need for digitalization. Digital assurance is a crucial process providing quality assurance to ensure smooth interactions between various components of the digital ecosystem and networks, especially benefiting companies undergoing digital transformation. According to the World Economic Forum, digital transformation will contribute $100 trillion to the global economy by 2025. Thus, the digital assurance market growth is propelled by these transformation initiatives by IT companies.

What Are the Key Segments of the Global Digital Assurance Market?
• By Testing Type: Network Testing, Application Programming Interface Testing, Functional Testing, Usability Testing, Security Testing, Performance Testing
• By Technology: Social media, Mobile, Analytics, Cloud
• By Vertical: Government and Defense, Manufacturing, Banking, Financial Services, and Insurance (BFSI), Energy and Utilities, IT and Telecommunications, Other Verticals

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Which Major Players Are Operating in the Digital Assurance Market?
Key players transforming the digital assurance market include Capgemini SE, DXC Technology Company, Accenture PLC, Cognizant Technology Solutions Corporation, Cigniti Technologies, Hexaware technologies Ltd., The International Business Machines Corporation, Infosys Limited, Maveric Systems, Micro Focus International plc, Mindtree Limited, NTT Data Corporation, Qualitest Group, SQS Software Quality Systems AG, Tata Consultancy Services Limited (TCS), Tech Mahindra Limited, Wipro Limited, Atos SE, HCL Technologies Limited, Happiest Minds Technologies Private Limited, Infostretch Corporation, Katalon LLC, Larsen & Toubro Infotech Limited (LTI), Mphasis Limited, Nagarro SE, Nihilent Limited, Persistent Systems Limited, QASource Inc., Softura Inc., Techwave Consulting Inc.

What Trends Are Being Showcased in the Digital Assurance Market Landscape?
Technological innovation is a major trend in the digital assurance market. API testing, enhanced by automation and artificial intelligence, is fostering efficiency. EY Assurance, in 2023, debuted over 25 new capabilities, including embedded AI technologies, to elevate audit and assurance processes. Furthermore, the company unveiled a global Artificial Intelligence Assurance framework to aid EY professionals in delivering cutting-edge assurance services with a focus on AI integration and risk management. These advancements aim to fortify the quality and efficiency of assurance services and back organizations in their digital transformation efforts.

Which Region Demonstrates the Quickest Growth in the Digital Assurance Market?
North America held the largest share in the digital assurance market in 2024, with Asia-Pacific predicted as the fastest-growing region during the forecast period. The regions covered in the digital assurance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Does The Digital Assurance Market Report 2025 Offer?
Digital assurance refers to a suite of quality assurance procedures designed to guarantee seamless interactions among several components of digital ecosystems, covering social, mobile, analytics, and cloud platforms. The Digital Assurance Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.

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