The digital therapeutics market size has seen an impressive growth in recent years, essentially climbing from $8.73 billion in 2024 to $10.99 billion in 2025 at a compound annual growth rate (CAGR) of 25.9%. Factors attributing to this growth comprises aging population and chronic diseases, digital health adoption, healthcare costs and efficiency, remote patient monitoring, and pandemic-induced demand.
The surge in growth is expected to continue, with the digital therapeutics market projected to reach $30.04 billion in 2029 at a CAGR of 28.6%. The forecast period growth could be influenced by increasing adoption of personalized medicine, health data interoperability, value-based care models, increasing mental health and well-being focus, healthcare access and equity, growing cybersecurity and data protection, and growing demand for population health management. Major trends in the forecast period include expansion of IoT devices and sensors, artificial intelligence in healthcare, wearable health technology, technological advancements, and product innovations.
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What Factors Are Propelling The Digital Therapeutics Market Growth?
The increase in use of smartphones and tablets, paired with healthcare apps, are significant growth drivers for the digital therapeutics market. The advantages of smartphone and tablet-based healthcare apps are numerous – lower rate of medication errors, improved preventive care, and more precise staffing. For instance, the State of Mobile Internet Connectivity Report 2023 by Groupe Speciale Mobile Association (GSMA), reveals that over half of the world’s population (54%) owned a smartphone in 2022. This rise in smartphone use accordingly drives the digital therapeutics market growth.
What Are The Key Market Segments In The Digital Therapeutics Market?
The market is segmented by:
1) By Product: Software, Devices
2) By Sales Channel: Business-To-Business (B2B), Business-To-Consumers (B2C)
3) By Application: Preventive Applications, Treatment Or Care-Related Applications
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Which Are The Major Players Actively Involved In The Digital Therapeutics Market Scenario?
Major players operating in the digital therapeutics market include Omada Health Inc., WellDoc Inc., 2Morrow Inc., Propeller Health, Pear Therapeutics, Canary Health Inc., Noom Health Inc., Akili Interactive Labs, Better Therapeutics, Happify Health, Kaia Health, Medtronic plc, Teladoc Health Inc., Fitbit Health Solutions, EMulate Therapeutics, BigHealth, DarioHealth, IQVIA, JOGO Health, SilverCloud Health, Biofourmis Inc., Prosoma, Virta Health Corp., One Drop Inc., Lark Health, Riva, Xealth, CogniFit Ltd.
What Key Trends Are Forming In The Digital Therapeutics Market?
Emerging trends witness major companies focused on developing advanced digital therapeutics to stay ahead. For instance, Boehringer Ingelheim, a Germany-based pharmaceutical company, and Click Pharmaceuticals, a US-based prescription digital therapeutics business, have joined forces on the development and commercialization of a digital medication for schizophrenia patients worth over $500 million. The treatment, CT-155, is a mobile app built on Click’s technology platform.
Which Region Projects The Fastest Growth In The Digital Therapeutics Market?
North America emerged as the largest region in the digital therapeutics market in 2024. However, Asia-Pacific is expected to be the fastest-growing region in the forecast period. The report covers diverse regions including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
What Does The Digital Therapeutics Market Report 2025 Offer?
Digital therapeutics (DTx) are products that provide evidence-based therapeutic treatments to patients through high-quality software applications in order to prevent, manage, or treat a medical disorder or disease. The Digital Therapeutics Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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