Updated 2025 Market Reports Released: Trends, Forecasts to 2034 – Early Purchase Your Competitive Edge Today!
How Is The Customer Data Platform Market Size Expected To Grow?
The customer data platforms market size has significantly grown in recent years. From $5.72 billion in 2024, it’s estimated to reach $7.39 billion in 2025 at a compound annual growth rate (CAGR) of 29.2%. The growth during the historic period is largely due to the increased emphasis on customer-centric strategies, proliferation of data sources, rise of digital transformation initiatives, and regulatory changes and data privacy concerns.
The market size is expected to further expand to $23.98 billion in 2029 at a compound annual growth rate (CAGR) of 34.2%. The growth drivers in the forecast period include a greater demand for real-time personalization, need for unified customer profiles, evolution of subscription-based business models, demand for cross-channel marketing capabilities, and enhanced data governance and security measures. Key trends include evolving CDP vendor landscape, cross-channel personalization, customization and flexibility, increased demand for customer analytics, and cloud-native CDPS.
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What Are The Key Drivers of the Customer Data Platforms Market?
The growth of the retail and e-commerce industry is a key driver propelling the growth of the customer data platform market. This industry is composed of all entities that sell goods and services to consumers, with customer data platforms being crucial for targeted marketing campaigns. The retail industry achieved 96% of pre-COVID-19 sales in September 2021, driven by rising consumer demand. Given these factors, the growth of the retail and e-commerce industry will likely drive the customer data platforms market growth.
What Are the Major Segments Within The Global Customer Data Platforms Market?
The customer data platforms market covered in this report is divided into the following segments:
1) By Type: Analytics, Access, Campaign
2) By Component: Solutions, Services
3) By Deployment Mode: Cloud, On-Premises
4) By Organization Size: Large Enterprises, Small And medium-Sized Enterprises (SMEs)
5) By End-User: Banking, Financial Services And Insurance (BFSI), Retail And E-commerce, IT And Telecom, Healthcare, Manufacturing, Media And Entertainment, Other End-Users
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Which Major Players Are Operating In The Customer Data Platforms Market?
Major companies operating in the customer data platforms market include Oracle Corporation, SAP SE, Adobe Inc., Salesforce Inc., Microsoft Corporation, SAS Institute, Teradata, Nice Systems Ltd., Dun & Bradstreet, Leadspace, BlueVenn, BlueConic Inc., Terminus, Tealium Inc., Agilone LLC, mParticle Inc., Segment. Io Inc., CaliberMind, Celebrus, Ascent360 Inc., Lytics Inc., ActionIQ Inc., Optimove, Exponea Ltd., Ensighten Inc., Twilio Inc., Acquia Inc., Zeta Global Corp, Totango, and Insider.
What Trends Are Emerging In the Customer Data Platforms Market?
AI-driven customer data platforms are a critical trend in the market. Major participants in the market are focusing on these platforms for market growth. For example, Salesforce, a US-based customer relationship management software provider, announced AI Cloud, a comprehensive suite designed to enhance customer experiences through artificial intelligence in June 2023.
Which Region Will Show The Fastest Growth in the Customer Data Platforms Market?
In 2024, North America was the largest region for the customer data platform market. However, Asia-Pacific is expected to be the fastest-growing region during the forecast period. The regions covered in the customer data platforms market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
What Does The Customer Data Platforms Market Report 2025 Offer?
Customer data platforms refer to software that compiles and organizes first-party customer data from many sources to offer a single, unified, and comprehensive view of each customer. This helps generate more personalized marketing campaigns by merging data from several platforms to produce a single, consolidated customer database containing information on all contact points and engagements. The Customer Data Platforms Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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