What Is The Market Size & Growth Rate Outlook Of The Baby Toiletries Market?
The baby toiletries market size has grown rapidly in recent years and has been forecasted to grow from a substantial $35.39 billion in 2024 to $38.96 billion in 2025, marking a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to increase in birth rates, changing lifestyles, rise in awareness of product safety, and health and wellness trends, complemented by increased urbanization.
Furthermore, the baby toiletries market size is expected to witness remarkable growth in the coming years, projecting to grow to $58.45 billion by 2029, with a compound annual growth rate (CAGR) of 10.7%. The anticipated growth in the forecast period can be attributed to economic growth, e-commerce growth, increasing population of working women, coupled with increasing disposable income. Major trends in the forecast period include the demand for smart baby toiletries, multi-functionality, sustainability and eco-friendly packaging, natural and organic products and personalization.
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Which Factors Are Driving The Growth Of The Baby Toiletries Market?
The rising awareness of various health-related issues is propelling the growth of the baby toiletries market. Given health-related issues like skin dryness, eczema, bacterial, and fungal infections in babies, baby toiletries products including baby shampoos, soaps, lotions, powders, diapers, diaper rash cream, wet wipes, cotton balls, hairbrushes, and nail clips are being increasingly adopted. Given this, the rising awareness of various health-related issues is driving the expansion of the baby toiletries market.
What Is The Market Segmentation In The Baby Toiletries Market?
The baby toiletries market is segmented by:
1) Product Type: Skin Care Products, Hair Care Products, Diaper, Wipes, Bathing Product, Other Product Types
2) Distribution Channel: Hyper markets, Chemist and Pharmacy Stores, E-Commerce, Other Distribution Channel
3) End-User: New Born, Infants, Toddlers
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Who Are The Major Players In The Baby Toiletries Market?
Major companies operating in the baby toiletries market include Johnson & Johnson Private Limited, Kimberly-Clark Worldwide Inc., The Procter & Gamble Company, Beiersdorf AG, Unilever plc, The Himalaya Drug Company, Cotton Babies Inc., Hengan International Group Company Limited, Dabur Limited, Avon Healthcare Limited Company, Reckitt Benckiser Group PLC, Artsana S.p.A, Burt’s Bees Inc, California Baby Inc., Svenska Cellulosa Aktiebolaget SCA., The Honest Company Inc., Earth Mama Organics LLC, Mustela, Babyganics Inc., Galderma Laboratories L.P., Episencial LLC., Babo Botanicals LLC., Baja Baby Inc., Bioderma Laboratories., L’Oreal USA Inc., Artsana USA Inc., Dr. Bronner’s Magic Soaps, Erbaviva LLC.
What Are The Emerging Trends In The Baby Toiletries Market?
Product innovations are a key trend gaining popularity in the baby toiletries market. Companies are focused on creating innovative solutions to solidify their position in the market. In April 2022, Glowderma, an Indian dermatology company, in collaboration with Sanosan India, launched the baby skincare range ‘sanosan Cleansing Range’ in India. The product line, enriched with natural ingredients like hydrolyzed milk protein and organic olive extract, was developed for the protection and cleaning of baby skin.
How Is The Regional Market Performance in The Baby Toiletries Market?
Europe held the prime position in the baby toiletries market in 2024. Meanwhile, Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby toiletries market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
What Does The Baby Toiletries Market Report 2025 Offer?
Baby toiletries, used for baby hygiene and cleaning, refer to products for bathing the baby or taking care of their skin, hair, or nails. They require specially formulated products such as proper skin care, hair care, and bathing, which can prevent skin damage and improve the baby’s appearance. The Baby Toiletries Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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