The augmented analytics market has seen significant growth in recent years, expanding from $13.62 billion in 2024 to $16.51 billion in 2025. This development represents a compound annual growth rate (CAGR) of 21.2%. Factors such as the focus on automated insights and recommendations, user-centric design adoption, and the prevalence of cloud-based analytics platforms have contributed to this trend, along with the emphasis on explainable AI and the need for real-time, contextual insights.
The market is anticipated to continue its exponential growth trajectory, reaching a size of $41.23 billion by 2029, a staggering CAGR of 25.7%. This growth is expected to be fueled by the continued demand for data complexity and volume, increasing requirement for simplified analytics solutions, advancements in AI and machine learning, as well as the expansion of self-service analytics. Key trends in the forecast period include the convergence of AI and analytics, the evolution of Automated Machine Learning (AutoML), developments in Natural Language Processing (NLP), and the embedding of analytics in business applications.
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What Are The Major Growth Drivers of the Augmented Analytics Market?
The growth of the augmented analytics market is primarily driven by the increasing demand for the adoption of Business Intelligence (BI) tools which simplify more frequent data-driven decision-making processes across organizational departments. Over 33% of large enterprises used BI for decision-making in 2023, leading to decisions being made at a five times faster rate after adopting data analytics. With the BI market expected to reach $33.3 billion by 2025 and more than 67% of organizations having adopted BI by 2020, it is clear that the increasing demand for the adoption of Business Intelligence (BI) tools will continue to drive growth in the augmented analytics market.
What Are the Key Segments of The Augmented Analytics Market?
1) By Component: Software, Services
2) By Deployment Type: On-Premises, Cloud
3) By Services: Training And Consulting, Deployment And Integration, Support And Maintenance
4) By Organization Size: Large Enterprises, Small And Medium-Sized Enterprises (SMEs)
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Who Are The Major Players in The Augmented Analytics Market?
Key companies operating in the augmented analytics market include Salesforce, Inc., SAP SE, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Tableau Software, MicroStrategy Incorporated, SAS Institute Inc., QlikTech International AB, TIBCO Software India Pvt. Ltd, and Sisense Ltd., among others.
What Trends are Emerging in the Augmented Analytics Market?
The focus on incorporating advancements in technology for gaining a competitive edge is a significant trend in the augmented analytics market. For instance, India-based Smarten Augmented Analytics added sentiment analysis features to its solution in April 2022. This technological enhancement has equipped businesses with tools for gaining deeper insights into customer perceptions, thereby enabling them to improve their products and services.
Which Region Is Set To Grow The Fastest in The Augmented Analytics Market?
North America held the largest share of the augmented analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The report covers all regions including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
What Does the Augmented Analytics Market Report 2025 Offer?
Augmented analytics incorporates technologies like AI and machine learning to boost human curiosity and streamline the process of data preparation, analysis, and visualization for business users. Users can converse with their data to discover insights faster, while algorithms suggest contextually relevant insights. Augmented analytics also helps businesses automate the creation, management, and deployment of data science machine learning and AI models. The Augmented Analytics Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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