Oatmeal market size, oatmeal market share, oatmeal market industry analysis, oatmeal market industry trends, oatmeal market growth, oatmeal market trends
How Has The Oatmeal Market Size Grown Over The Years And What Are The Future Projections?
The oatmeal market size has grown steadily in recent years. It will grow from $6.81 billion in 2024 to $7.11 billion in 2025 at a compound annual growth rate (CAGR) of 4.5%. The growth in the historic period is due to increased consumer awareness about the health benefits of oatmeal, convenient food options, the popularity of plant-based diets, increased demand for breakfast cereals, and dietary shifts.
In the coming years, the oatmeal market size is expected to see robust growth. It will grow to $8.73 billion in 2029 at a compound annual growth rate (CAGR) of 5.2%. Factors contributing to the forecast period’s growth can be a rise in demand for organic and gluten-free oatmeal, heightened awareness of oatmeal’s environmental benefits, expanding online retail channels, growing international trade, and an increase in oatmeal exports, along with the demand for healthy and nutritious breakfast options. Major trends for the forecast period include the rising demand for innovative oat-based products, regional and ethnic variations, customizable oatmeal options, an increasing consumer focus on environmentally friendly packaging, and a shift towards plant-based and vegan oatmeal products.
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What Key Factors Are Propelling The Growth Of The Oatmeal Market?
The increasing number of consumers incorporating healthy diet plans drives the growth of the oatmeal market. A diet plan, often involving fruits, vegetables, and oatmeal, is used to accomplish diverse metabolic and health goals. In light of the COVID-19 pandemic, more people are opting for healthy diet plans to maintain fitness and bolster immunity. Consequently, the demand for oatmeal is predicted to increase, as it is a crucial component of these diet plans. For instance, the Food Insight reports in July 2022 indicate that 52% of Food and Health Survey participants followed a specific diet or eating pattern in 2022, an increase from 39% in 2021. Furthermore, a Poll/HealthDay survey suggests that about 63% of American adults plan to alter their diet in 2022. Therefore, as more consumers opt for healthier diets, oatmeal will witness increased demand.
What Segments Make Up The Oatmeal Market?
1) By Type: Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats, Other Types
2) By Nature: Organic, Conventional
3) By Distribution Channel: Super market/Hyper market, Convenience Stores, Online Channels, Other Distribution Channels
4) By Form: Flavored Oats, Base Oats
5) By Application: Bakery And Confectionery, Breakfast Cereals, Animal Feed, Others (Cosmetics, Other)
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Which Major Companies Are Operating In The Oatmeal Market?
Major companies operating in the oatmeal market include Nature’s Path Foods Inc., Nestle SA, General Mills Inc., Post Holdings Inc, La Crosse Milling Company, Avena Foods Limited, Blue Lake Milling, Grain Millers Inc., Hain Celestial Group, Kellogg’s Inc., Cargill Incorporated, PepsiCo Inc., Bagrrys India Ltd, Marico Limited, Richardson International Limited, The Hain Celestial Group Inc., The Jordans & Ryvita Company Ltd., The Kellogg Company, The Quaker Oats Company, The Weetabix Food Company Limited, The WhiteWave Foods Company LLC, Three Bears Oats Company, Uncle Tobys Pty Ltd, Weetabix Limited, Wild Oats Marketing LLC, Bob’s Red Mill Natural Foods Inc., McCann’s Foods (Ireland) Limited, Country Choice Organic Inc., Arrowhead Mills Inc.
What Emerging Trends Are Shaping The Oatmeal Market Landscape?
Major companies operating in the oatmeal market are focusing on developing innovative solutions, such as instant oats to cater to the growing demand for quick and nutritious meal options. For example, in January 2024, Quaker Oats introduced a new Instant Oats product line in India, featuring three flavors: Herby Cheese, Masala Magic, and Mixed Berries. Designed for quick preparation in just three minutes, this product line is tied to the growing demand for convenient and flavorful snack options beyond breakfast.
What Regional Analysis Is Available For The Oatmeal Market?
North America was the largest region in the oatmeal market in 2024. The regions covered in this report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
What Does The Oatmeal Market Report 2025 Offer?
Oatmeal refers to food made from oats and liquids such as water or milk and is used as a breakfast food. Oatmeal is full of nutrients and fiber, conducive to weight loss, mitigates the risk of heart diseases, and also lowers blood sugar. The Oatmeal Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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