The digital experience platform market has seen robust growth in recent years, forecasted to grow from $12.72 billion in 2024 to $13.94 billion in 2025 at a hefty compound annual growth rate (CAGR) of 9.7%. This growth is owing to the rise of digital transformation initiatives, the evolution of content management systems (CMS), the proliferation of digital channels, integration of analytics and insights, and the adoption of multichannel experiences.
The forecast period showcases a much rapid growth, where the market size is projected to reach $23.52 billion in 2029 at an impressive CAGR of 14.0%. This growth surge can be attributed to innovation in content collaboration and workflow optimization, adoption of subscription-based and service-oriented models, a focus on environmental sustainability, the use of low-code and no-code development, and the expansion of augmented and virtual reality (AR/VR) experiences.
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What Is The Key Growth Driver for Digital Experience Platform Market?
The key growth driver for the digital experience platform market is the increasing deployment of cloud-based services. Companies are adopting cloud-based services to increase scalability, reduce costs and risks associated with data storage and management. For instance, CloudZero, a US-based company reports that in 2022, SMEs earmarked 47% of their technology budgets for cloud services, up by 67% from the previous year. Furthermore, projections show that in 2023, SMEs’ cloud investments will cross 50% of their total technology budgets, signaling a shift toward cloud-based solutions to meet business needs and improve operational efficiency.
Which Are the Major Segments Within the Global Digital Experience Platform Market?
– By Component: Platform, Services
– By Deployment: Cloud, On-Premises
– By Application: Business-to-Consumer, Business-to-Business, Other Applications
– By Vertical: Retail, BFSI, Travel & Hospitality, IT & Telecom, Healthcare, Manufacturing, Media and Entertainment, Public Sector, Other Verticals
– By Organization size: Large Enterprise, Small & Medium Enterprise
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Which Major Companies Are Operating in Digital Experience Platform Market?
Major companies dominating the digital experience platform market include Adobe Inc., Oracle Corporation, SAP SE, The International Business Machines Corporation, Microsoft Corporation, Salesforce Inc., Open Text Corporation, Simple DirectMedia Layer, Sitecore, Acquia Inc., Jahia Solutions Group SA, Squiz, Bloomreach Inc., Liferay Inc., Kentico Software, censhare, Progress Sitefinity, SDL Tridion, Crownpeak Technology Inc., Optimizely, Firelay Cloud Services, Siteimprove, CoreMedia AG, e-Spirit AG, Elcom International, Ingeniux Corporation, Agility CMS, and Zesty. io Platform Inc.
What Emerging Trends Are Shaping The Digital Experience Platform Market Landscape?
Technological advancement is a key trend gaining popularity in the digital experience platform market. Companies are integrating next-generation digital experience platforms into their services, such as big data analytics, artificial intelligence, machine learning, cloud computing, workflow analytics, and multichannel assistance. For example, in November 2022, Optimizely, an American company offering a digital experience platform (DXP), launched its advanced digital experience platform on Microsoft Azure Marketplace that is powered by AI and offers content management, commerce, and personalization solutions.
How Are the Different Regions Performing in the Digital Experience Platform Market?
In 2024, North America was the largest region in the digital experience platform market. The forecast shows Asia-Pacific as the fastest-growing region in the market. The regions covered in the digital experience platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
What Does The Digital Experience Platform Market Report 2025 Offer?
The digital experience platform refers to an integrated software framework that manages digital experiences across various platforms. It aims to provide a centralized method to build, manage, and optimize content creation and digital journeys. Digital experience platforms encompass content management, asset management, commerce, customer relationship management, and analytics. The Digital Experience Platform Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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