self-service bi Market Outlook 2025-2034: Trends and Projections

How Has the Self-Service BI Market Performed and What are the Projected Growth Rates?

The self-service BI market size has experienced rapid growth in recent years. It has grown from an impressive $11 billion in 2024 to $12.52 billion in 2025, marking a compound annual growth rate (CAGR) of 13.8%. This growth within the historic period emerged due to advancements like the rise of data-driven decision making, increased business data complexity, demand for agile business intelligence, and expansion of user empowerment in data analysis.

The self-service BI market size is projected to witness a steep growth curve in the following years. The market is expected to grow to a whopping $24.87 billion in 2029 at a compounded annual growth rate (CAGR) of 18.7%. Factors propelling this forecasted growth include the increasing integration of artificial intelligence (AI) and machine learning in self-service BI, adoption of augmented analytics to enhance insights, increased focus on data governance and security in self-service BI, and the expansion of self-service BI in cloud environments.

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What are the Key Drivers Behind the Growth of the Self-Service BI Market?

The driver propelling the self-service BI market forward is the rising adoption of cloud computing services in businesses, globally. Companies across sectors have been transitioning to cloud-based operations to enhance scalability of internet-based database capabilities while simultaneously cutting down on costs and risk. Self-service BI solutions utilize data insights to make decisions that assist organizations in meeting their objectives. Most business intelligence data are stored in the cloud to secure information and provide on-demand shared data and processing resources to computers connected to the internet. This increasing adoption of the cloud generates more businesses that can benefit from using self-service BI solutions.

What are the Major Segments in the Self-Service BI Market?

The self-service BI market report covers the following segments:

1) By Component: Solutions, Services
2) By Deployment: On-Premise, Cloud
3) By Application: Sales And Marketing, Customer Engagement And Analysis, Fraud And Security Management, Risk And Compliance Management, Predictive Asset Maintenance, Operations Management, Supply Chain Management And Procurement, Other Applications

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Which Key Companies are Leading the Self-Service BI Market?

Key companies operating in the self-service BI market include Microsoft Corporation, The International Business Machines Corporation, Oracle Corporation, SAP SE, SAS Institute Inc., Alteryx Inc., Birst Inc., BOARD International S. A., Domo Inc., GoodData Corporation, InetSoft Technology Corp., Information Builders Inc., Logi Analytics Inc., Looker Data Sciences Inc., MicroStrategy Incorporated, Panorama Software Ltd., Pentaho Corporation, Phocas Software, Qlik Technologies Inc., Sisense Inc., Tableau Software LLC, Targit A/S, Tibco Software Inc., Yellowfin International Pty Ltd., Zoho Corporation Pvt. Ltd., 1010data Inc., Workday Inc., Arcadia Data Inc., Datameer Inc., Hitachi Vantara LLC., Sweetspot Intelligence Inc.

What are the Emerging Trends in the Self-Service BI Market?

Technological advancements are a key trend gaining popularity in the self-service market. Major companies in the self-service market are integrating new technologies such as AI and machine learning with BI solutions to strengthen their market position. Combining these advancements with automated technologies provides companies with improved problem-solving capabilities. For instance, in June 2023, GEODIS unveiled a new technology tool called Analytics Interactive. This tool, created in partnership with Yellowfin BI helps to streamline the supply chain, addressing and efficiently responding to customer needs.

Which Region Leads in the Self-Service BI Market and Which is Expected to Grow the Fastest?

North America was the largest region in the self-service BI market in 2024 while Asia-Pacific region is expected to be the fastest-growing region in the forecast period. The regions covered in the self-service bi market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Does The Self-Service BI Market Report 2025 Offer?

Self-Service BI empowers non-technical users to analyze and visualize data independently, without relying on IT or BI specialists. It simplifies data access and enhances decision-making across organizations by enabling users to create reports and dashboards tailored to their specific needs. The Self-Service BI Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.

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