How Significant is the Market Size and Growth Rate of Global Digital Pet Care Products and Services Market?
The digital pet care products and services market size has been demonstrating a robust growth in recent years. It is projected to expand from $96.52 billion in 2024 to $105.67 billion in 2025 at a compound annual growth rate (CAGR) of 9.5%. Factors attributing to the market expansion in the historic period include the humanization of pets, enhanced awareness about pet health, convenient and easily accessible services, pet insurance, wellness programs, and rising pet ownership.
The digital pet care products and services market size is expected to witness significant growth in the coming years, reaching $162.94 billion in 2029 at a compound annual growth rate (CAGR) of 11.4%. The growth in the forecast period can be attributed to the evolution of telehealth and remote veterinary services, increasing focus on mental health and well-being, emergence of subscription-based services, personalized nutrition solutions, attention towards aging pet population, and focus on pet fitness and exercise. Key trends expected to shape the market in the forecast period include the rise of smart pet products, development of mobile apps for pet care, prominence of IoT in pet tracking and monitoring, personalized pet health records, and social media’s amplifying influence on pet trends.
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What are the Key Drivers Propelling the Growth of the Digital Pet Care Products and Services Market?
The escalating pet adoption rate is a key driver expected to push the growth of the digital pet care products and services market in the future. Pet adoption, the process of acquiring a pet from a shelter or rescue, is contributing to the increased demand for luxury pet care goods and services necessary to ensure they are healthy, happy, and safe. For instance, according to a 2021–2022 survey by the American Pet Products Association (APPA), conducted by the Humane Society of the United States, there are approximately 128.451 million pet-owning households in the U.S., with over 69 million (or 54% of) U.S. households owning at least one dog. This rising pet adoption trend is driving the growth of the digital pet care products and services market.
Which Segments are Significant in the Global Digital Pet Care Products and Services Market?
The digital pet care products and services market covered in this report is segmented as –
1) By Type: Pet Food, Pet Care Products, Services
2) By Source: Animal-Based, Plant-Based, Synthetic
3) By Animal: Dogs, Cats, Birds, Fishes, Horses
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Who Are The Major Players in the Digital Pet Care Products and Services Market?
Major companies operating in the digital pet care products and services market include PetPlan Limited, Hartville Group Inc., PetFirst Healthcare LLC, Anicom Holdings Inc., Direct Line Insurance Group PLC, Trupanion Inc., Pethealth Inc., BabelBark Inc., Banfield Pet Hospital, Chewy Inc., Hill’s Pet Nutrition Inc., PetSmart Inc., SuperTails Inc., Wagmo Pet Insurance Agency Inc., Embrace Pet Insurance Agency LLC, Lemonade Insurance Company, the American Society for the Prevention of Cruelty to Animals, Petco Animal Supplies Inc., Embark Veterinary Inc., Wisdom Health Genetics LLC, Whistle Labs Inc., AllTrails Inc., PetPlate Inc., BarkBox Inc., NomNomNow Inc., JustFoodForDogs LLC, The Farmer’s Dog Inc., Petcube Inc., Pet Poison Helpline LLC, PetHonesty Inc., FitBark Inc., Pet Assure Corp., Petnostics LLC, Pretty Litter LLC, Sure Petcare Limited, and PawsCout Inc.
What Are The Emerging Trends in the Digital Pet Care Products and Services Market?
Major companies operating in the digital pet care products and services market are adopting AI-based solutions for pet care. For instance, in July 2024, U.S.-based pet care company Wiggly launched an AI-driven pet care app. Wiggly features an innovative AI chat function that empowers app users with a customized AI pet care assistant for expert guidance on pet-related matters like veterinary care, nutrition, behavior, and more. The chat feature allows clients to ask pet-related queries and receive immediate specialist advice.
Which Region Held the Largest Share in the Digital Pet Care Products and Services Market?
North America held the largest share in the digital pet care products and services market in 2024. The regions covered in this reason include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.
What Does The Digital Pet Care Products and Services Market Report 2025 Offer?
Digital pet care products and services involve devices worn by pets for a variety of purposes, such as monitoring, control, medical diagnosis, safety, and security. They help track information pertaining to pets, like activities, fitness, sleeping time, behavior, and steps. These devices help gather data, which is monitored through a companion app installed on the pet owner’s smartphone.
The Digital Pet Care Products and Services Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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