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How large is the budgeting assistance market, and what is its growth trajectory?
The budgeting assistance market size has grown rapidly in recent years. It will grow from $4.97 billion in 2024 to $5.55 billion in 2025 at a compound annual growth rate (CAGR) of 11.6%. The growth in the historic period can be attributed to increasing financial literacy awareness, rise in personal debt levels, growth of fintech solutions, higher demand for automated budgeting tools, economic instability driving budgeting needs.
The budgeting assistance market size is expected to see rapid growth in the next few years. It will grow to $8.53 billion in 2029 at a compound annual growth rate (CAGR) of 11.4%. The growth in the forecast period can be attributed to advancements in AI-driven financial planning, growing adoption of subscription-based budgeting tools, rising demand for personalized financial management, integration of open banking, regulatory support for financial wellness initiatives. Major trends in the forecast period include expansion of AI-powered virtual financial assistants, increased use of blockchain for secure financial planning, growth in embedded finance solutions, rising adoption of gamified budgeting apps, enhanced collaboration between banks and budgeting platforms.
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What are the key forces behind the budgeting assistance market’s growth in recent years?
The growing adoption of cloud-based solutions is expected to propel the growth of the budgeting assistance market going forward. Cloud-based solutions are software and services hosted on remote servers, accessible via the internet. Cloud-based solution adoption is driven by advancements in technology, the need for flexible financial tools, remote work, regulatory support, and investments in cloud infrastructure. Cloud-based solutions accelerate the development of better financial management tools, improving accessibility, collaboration, real-time data analysis, and cost-efficiency for users. For instance, in December 2023, according to Eurostat, a Luxembourg-based intergovernmental organization, around 45.2% of EU enterprises utilized cloud computing services, primarily for email hosting, file storage, and various operational tasks, with a notable increase of 4.2 percentage points from 2021. Therefore, growing adoption of cloud-based solutions is driving the budgeting assistance market.
What are the major segments of the budgeting assistance market?
The budgeting assistance market covered in this report is segmented –
1) By Type: Web Based Software, Mobile Based Software
2) By Deployment: On-Premise, Cloud
3) By Enterprise Size: Large Enterprises, Medium Enterprises, Small Enterprises
Subsegments:
1) By Web-Based Software: Cloud-Based Budgeting Tools, Enterprise Budgeting Solutions, Online Personal Finance Management
2) By Mobile-Based Software: Budgeting Apps, Expense Tracking Apps, AI-Powered Financial Assistants
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Which companies dominate the budgeting assistance market?
Major companies operating in the budgeting assistance market are Workday Inc., Wolters Kluwer N.V., Sage Group plc, Deltek Inc., Anaplan Inc., OneStream Inc., insightsoftware, Intuit Inc., Prophix Software Inc., Vena Solutions Inc., YNAB, Horwath HTL LLC, Paro Inc., Datarails, Cube Planning Inc., Scoro Software, Mosaic, Centage Corporation, Flatworld Solutions Inc., Accounovation LLC.
What major trends will shape the budgeting assistance market during the forecast period?
Major companies operating in the budgeting assistance market are increasingly adopting artificial intelligence (AI)-powered tools to enhance financial planning and analysis. AI-powered budgeting tools are transforming personal finance by automating expense tracking, providing personalized insights, and enhancing financial decision-making. For instance, in January 2025, Spring Financial, a Canada-based fintech company, launched Bloom, an AI-driven financial concierge mobile app designed to assist users with budgeting and financial management. Bloom consolidates users’ financial information from multiple institutions into a single, intuitive interface, providing real-time insights and personalized support. The app features Oscar AI, a smart assistant that addresses specific financial queries. Bloom also offers automatic transaction categorization, advanced budgeting tools, subscription tracking, and rent reporting to credit bureaus to help users build their credit history.
What are the key regional dynamics of the budgeting assistance market, and which region leads in market share?
North America was the largest region in the budgeting assistance market in 2024. The regions covered in the budgeting assistance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Budgeting Assistance Market Report 2025 Offer?
The budgeting assistance market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Budgeting assistance refers to the tools, methods, and services designed to help individuals and organizations plan, manage, and track their finances effectively. This can involve creating a structured financial plan, setting financial goals, and tracking income and expenses over time. Budgeting assistance aims to provide users with a clear overview of their financial situation, enabling better decision-making and financial control.
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