The Television Broadcasting by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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https://www.thebusinessresearchcompany.com/report/television-broadcasting-global-market-report
According to The Business Research Company’s Television Broadcasting, The television broadcasting market size has grown strongly in recent years. It will grow from $290.38 billion in 2023 to $308.58 billion in 2024 at a compound annual growth rate (CAGR) of 6.3%. The growth in the historic period can be attributed to increase in tv show budgets by studios, increase in popularity of audio and video broadcasting, and rise in disposable income.
The television broadcasting market size is expected to see strong growth in the next few years. It will grow to $387.95 billion in 2028 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to increasing popularity of internet of things (iot), increasing use of tvs, growing television viewership and subscription to ott subscribers, urbanization demanding high quality content, and technology development. Major trends in the forecast period include widening their consumer reach and increasing their revenue through mergers, focus on digital transformation, focus on interactive, data-driven, and dynamic content, and consider expansion in over-the-top (ott) delivery.
The rising demand for television sets contributes to the growth of the television broadcasting market. Television is a prominent medium for the transmission of information, news, and entertainment. Therefore, an increase in demand for television sets increases the demand for television broadcasting. For instance, in March 2023, according to TCL Technology, a China-based manufacturing company for mobile phones, televisions, washing machines, and other electronics, TCL’s TV division shipped 23.8 million units in 2022, defying the overall decreasing trend. Hence, the rise in demand for television sets will support the growth of the market.
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The television broadcasting market covered in this report is segmented –
1) By Type: Television Station, Television Network
2) By Broadcaster Type: Public, Commercial
3) By Revenue Source: Subscription-Based, Advertisement-Based
Top Major Players
Comcast Corporation
Walt Disne
Time Warner Inc.
ViacomCBS
NBC Universal Media LLC
Major companies operating in the television broadcasting market are focusing on strategic collaborations such as Nippon TV Holdings Inc.’s collaboration with the Walt Disney Company (Japan) Ltd. to better meet the needs of their existing consumers. This agreement represents a huge step forward for both firms. Nippon TV is a prominent broadcaster and content creator in Japan, whereas Disney is one of the world’s greatest entertainment conglomerates. Both firms will benefit from the relationship by reaching new audiences and strengthening their positions in the Japanese and worldwide entertainment marketplaces. For instance, in March 2022, Nippon TV Holdings Inc., a Japan-based broadcasting holding company, announced a collaboration with the Walt Disney Company (Japan) Ltd. The agreement encompasses the co-production of regional language content on Disney+ for both Japanese and worldwide audiences, as well as the availability of both businesses’ content on the platforms they both operate. The Walt Disney Company (Japan) Ltd. is a Japan-based entertainment and media company.
The television broadcasting market report table of contents includes:
1. Executive Summary
2. Television Broadcasting Market Characteristics
3. Television Broadcasting Product/Service Analysis -Product/Service Examples
4. Television Broadcasting Market Trends And Strategies
5. Television Broadcasting Market – Macro Economic Scenario
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67.15. Guangdong Broadcasting and Television Network Co.
68. Global Television Broadcasting Market Competitive Benchmarking
69. Global Television Broadcasting Market Competitive Dashboard
70. Key Mergers And Acquisitions In The Television Broadcasting Market
72. Appendix
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