Personal Care Shower And Bath Market Forecast 2024-2033: Growth Rate, Drivers, And Trends

The Personal Care Shower And Bath Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Personal Care Shower And Bath Global Market Report 2024, The personal care shower and bath market size has grown strongly in recent years. It will grow from $58.93 billion in 2023 to $63.1 billion in 2024 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to changing consumer lifestyles, rising awareness of health and wellness, product innovation and diversity, urbanization and busy lifestyles, social and cultural influences.

The personal care shower and bath market size is expected to see strong growth in the next few years. It will grow to $84.01 billion in 2028 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to continued focus on health and wellbeing, environmental sustainability, demand for natural and organic ingredients, customization and personalization trends, e-commerce dominance. Major trends in the forecast period include clean beauty and free-from claims, introduction of multifunctional and time-saving products, heritage and traditional ingredients, rise of indie and niche brands.

The rising demand for ayurvedic products is driving the growth of the personal care shower and bath market going forward. Ayurveda is a traditional Indian medicine system. Ayurvedic products are made using natural ingredients such as herbs and essential oils. These ayurvedic products are mostly used in personal care showers and baths to keep the body in good condition, and they are suitable for any skin type. For instance, in August 2023, according to the Saffron Media Pvt Ltd., an India-based media company, in the fiscal year 2022-23, the exports of Ayush and herbal products from India amounted to $628.5 million, surpassing the figure of $612.1 million recorded during the corresponding 12 months of the previous fiscal year. Therefore, the rising demand for ayurvedic products in healthcare is driving the growth of the personal care shower and bath market.

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The personal care shower and bath market covered in this report is segmented –

1) By Product Type: Shower Cream or Gel, Bar Soap, Body Wash, Shower Oil, Bath Additives, Other Product Types

2) By Form: Solid, Gel and Jellies, Liquid, Other forms

3) By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online Retail Stores, Other Distribution Channels

4) By End-Users: Men, Women

Major companies operating in the personal care shower and bath market are concentrating their efforts on developing innovative solutions such as micromoisture technology. MicroMoisture technology is a formula that deposits millions of microscopic moisturizing droplets onto your skin, claiming to retain, boost, and regenerate moisture all day long. For instance, in February 2023, Dove, a UK-based provider of personal care products, launched Dove Body Wash With 24-hour Renewing MicroMoisture. It’s a body wash specially formulated to deeply moisturize and nourish the skin for up to 24 hours. The formula is enriched with plant-based moisturizers and stearic and palmitic fatty acids that help to restore the skin’s natural moisture barrier and prevent dryness.

The personal care shower and bath market report table of contents includes: