The Online Grocery Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Online Grocery Global Market Report 2024, The online grocery market size has grown exponentially in recent years. It will grow from $445.99 billion in 2023 to $542.72 billion in 2024 at a compound annual growth rate (CAGR) of 21.7%. The growth in the historic period can be attributed to continued growth in e-commerce, expansion of ultrafast delivery services, focus on sustainability, increased investment in last-mile logistics, enhanced payment solutions.
The online grocery market size is expected to see exponential growth in the next few years. It will grow to $1180.95 billion in 2028 at a compound annual growth rate (CAGR) of 21.5%. The growth in the forecast period can be attributed to internet penetration and access, advancements in e-commerce, improved logistics and delivery systems, mobile technology proliferation, covid-19 pandemic-induced surge. Major trends in the forecast period include technology integration, focus on sustainability, enhanced customer experience, partnerships with brick-and-mortar retailers, contactless and cashless transactions.
A shifting preference towards digital shopping for convenience and safety is expected to propel the growth of the online grocery market in the coming years. Digital shopping, often known as shopping online or e-commerce, is the process of buying products or services via an internet connection using a mobile app or a website. Digital shopping in grocery stores is convenient and time-saving, allowing customers to browse, choose, and purchase goods from the convenience of their own homes, with the bonus of doorstep delivery. For instance, in February 2023, according to Eurostat, a Europe-based intergovernmental organization, in the survey, 68% of individuals aged 16 to 74 reported buying or ordering products or services online in the past 12 months, a 1% rise from 2021. Among internet users in the last 3 months, 51% were e-shoppers in 2022. Therefore, shifting preferences towards digital shopping for convenience and safety is driving the online grocery market.
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The online grocery market covered in this report is segmented –
1) By Product: Fresh Produce, Staple And Cooking Essentials, Ready-To-Eat Food, Snacks And Beverages, Bakery And Confectionery, Dairy Products, Breakfast And Cereal
2) By Food Platform: Mobile Application, Website
3) By Delivery Type: Instant Delivery, Schedule Delivery
4) By End User: Individual, Distributors, Other End Users
Major companies operating in the online grocery markets are adopting subscription models and membership programs, such as the B2B membership platform, to better meet the needs of their existing consumers. A B2B membership platform in online grocery serves as a digital hub connecting businesses within the supply chain, facilitating transactions and collaboration among suppliers, distributors, and retailers. For instance, in October 2023, Bundl Technologies Private Limited (Swiggy), an India-based company that operates an online food ordering platform, launched Swiggy One Lite. Swiggy One Lite is a new and more economical variant of Swiggy One, the membership club, that provides advantages for meals, groceries, and pick-up and delivery services. Swiggy One Lite provides several perks, including free delivery, special deals, and discounts, for a starting price of Rs 99 for three months. One Lite is available as a B2B membership, packaged with offerings from major brand partners in the telecom and banking sectors.
The online grocery market report table of contents includes:
1. Executive Summary
2. Online Grocery Market Characteristics
3. Online Grocery Market Trends And Strategies
4. Online Grocery Market – Macro Economic Scenario
5. Global Online Grocery Market Size and Growth
……………
32. Global Online Grocery Market Competitive Benchmarking
33. Global Online Grocery Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Online Grocery Market
35. Online Grocery Market Future Outlook and Potential Analysis
36. Appendix
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