Overview and Scope
Marketing technology refers to a set of integrated technologies that enable marketing capabilities and help marketers better engage with customers to automate many of the time-consuming and repetitive tasks. It is used for a wide range of purposes across various industries and business functions to enhance marketing efforts, improve customer engagement and drive business growth.
Sizing and Forecast
The marketing technology market size has grown exponentially in recent years. It will grow from $403.18 billion in 2024 to $488.57 billion in 2024 at a compound annual growth rate (CAGR) of 21.2%. The growth in the historic period can be attributed to digital transformation, social media growth, automation and personalization, customer relationship management, rise of digital marketing,
The marketing technology market size is expected to see exponential growth in the next few years. It will grow to $1057.07 billion in 2028 at a compound annual growth rate (CAGR) of 21.3%. The growth in the forecast period can be attributed to e-commerce expansion, mobile marketing revolution, cloud computing adoption, metaverse marketing, omnichannel marketing automation. Major trends in the forecast period include martech stack consolidation, sustainability and ethical marketing, martech stack consolidation, conversational marketing, voice search and visual search marketing.
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Segmentation & Regional Insights
The marketing technology market covered in this report is segmented –
1) By Product: Social Media Tools; Content Marketing Tools; Rich Media Tool; Automation Tool; Data And Analytics Tools; Sales Enablement Tools
2) By Deployment: On-Premise; Cloud
3) By Application: Information Technology And Telecommunication; Retail And E-commerce; Healthcare; Media And Entertainment; Sports And Events; Banking Financial Services And Insurance (BFSI); Real Estate; Other Applications
Top 5 Major Players:
North America was the largest region in the marketing technology market in 2024. The regions covered in marketing technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The increasing adoption of digital marketing is expected to propel the growth of the marketing technology market going forward. Digital marketing uses digital channels, platforms and technologies to promote products, services, or brands to a target audience. Digital marketing involves using various marketing technologies to promote products, services, or brands through online channels and enhance its effectiveness, efficiency and reach in today’s digital landscape. For instance, in October 2022, according to Ranktracker, a US cloud-based SEO management solution company, in 2020 and 2021, digital marketing expenditure increased by 14% and it is anticipated that the digital marketing sector will expand by 9% annually. Furthermore, in 2021, according to Oracle Corporation, a US-based computer software company, digital advertising spending worldwide was estimated to rise from $378 billion in 2020 to $646 billion by 2024. Therefore, the increasing adoption of digital marketing drives the growth of the marketing technology market.
Key Industry Players
Major players in the marketing technology market are Apple Inc., Microsoft Corporation, Amazon Web Services Inc., Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Amdocs, Hubspot Inc., Aptean Inc., Tackle.io, Real Chemistry, Zoho Corporation, Acoustic L.P., ActiveCampaign, Crisp Thinking Group Limited., Adjust GmbH, Tableau Software LLC, Mediafly, Convoso Tech International Pvt. Ltd., SOCi Inc., Artesian Solutions Ltd., WebFX Inc., Share Local Media , Buzzoole, ContentGrow, Fullcircl, SpyFu Inc., Konnect Insights, Evergage.
The marketing technology market report table of contents includes:
1. Executive Summary
2. Marketing Technology Market Characteristics
3. Marketing Technology Market Trends And Strategies
4. Marketing Technology Market – Macro Economic Scenario
5. Global Marketing Technology Market Size and Growth
32. Global Marketing Technology Market Competitive Benchmarking
33. Global Marketing Technology Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Marketing Technology Market
35. Marketing Technology Market Future Outlook and Potential Analysis
36. Appendix
List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
….
Table 74: Apple Inc. Financial Performance
Table 75: Microsoft Corporation Financial Performance
Table 76: Amazon Web Services Inc. Financial Performance
Table 77: Oracle Corporation Financial Performance
Table 78: SAP SE Financial Performance
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