Overview and Scope
Automatic content recognition refers to a client application’s (typically a smartphone or media tablet app’s) ability to identify a content element within its proximity to an audio, video, or digital image by sampling a portion of the audio or video (or image), processing the sample, and comparing it with a source service that identifies content by unique characteristics such as audio or video fingerprints or watermarks. Automatic content recognition is used to help viewers or listeners remember details about the content they watched or heard.
Sizing and Forecast
The automatic content recognition market size has grown exponentially in recent years. It will grow from $4.3 billion in 2023 to $5.55 billion in 2024 at a compound annual growth rate (CAGR) of 29.1%. The growth in the historic period can be attributed to increased demand for personalized content, upsurge in the popularity of digital platforms, proliferation of digital content across various platforms, growth in the use of second-screen applications, rising adoption of smart tvs and connected devices.
The automatic content recognition market size is expected to see exponential growth in the next few years. It will grow to $15.75 billion in 2028 at a compound annual growth rate (CAGR) of 29.8%. The growth in the forecast period can be attributed to expansion of the streaming services market, rising focus on content monetization and targeted advertising, increased adoption of acr in the automotive industry, increasing need for real-time content recognition, rising adoption of smart devices. Major trends in the forecast period include development of cross-platform acr solutions, use of deep learning and neural networks in acr technology, implementation of acr for live and real-time content recognition, integration of acr in social media platforms, emphasis on data privacy and security in acr applications.
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Segmentation & Regional Insights
The automatic content recognition market covered in this report is segmented –
1) By Type: Audio, Video And Image Recognition, Voice And Speech Recognition, Real-Time Content Analytics, Security And Copyright Management
2) By Component: Hardware, Software
3) By Deployment: Cloud, On-Premises
4) By Application: Audience Segmentation And Measurement, Broadcast Monitoring, Advertisement Targeting And Pricing, Content Filtering, Other Applications
5) By Vertical: Media And entertainment, Consumer Electronics, Retail And E-commerce, Education, Automotive
Asia-Pacific was the largest region in the automatic content recognition market in 2023 and is expected to be the fastest-growing region in the forecast period. The regions covered in the automatic content recognition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The rising use of smart devices and content streaming services is expected to propel the growth of the automatic content recognition market. Smart TVs are essentially televisions with built-in streaming apps, that can stream content (video, music, movies, and sports) using a streaming device or app by connecting the TV or home theatre to the internet. Smart devices have transformed the way we consume and interact with content streaming services, making it easier and more enjoyable for users to access their favorite movies, TV shows, and music from the comfort of their homes. For instance, in June 2022, counterpoint a US-based technology research company published an article in the economic times stating that the Indian smart tv market raised to 33% in Q1 2022. Currently, 89% of India’s TV market is made up of smart TVs. Moreover, Amazon stated that the number of monthly active fire TV users worldwide surpassed 50 million users. Therefore, demand for automatic content recognition will rise as the prevalence of the increasing use of smart devices and content streaming services rises.
Key Industry Players
Major companies operating in the automatic content recognition market report are International Business Machines Corporation, Microsoft Corporation, Google LLC, Digimarc Corporation, Apple Inc., ArcSoft Inc., Nuance Communications Inc., Shazam Entertainment Ltd., Vobile Group Limited, VoiceInteraction SA, Audible Magic Corporation, Civolution, Enswers Inc., Gracenote Inc., Mufin GmbH, Beatgrid Media BV, Clarifai Inc., DataScouting, iPharro Media GmbH, Kantar Media SA, MediaMelon Inc., Nexidia Inc., Nuxeo SA, OpenText Corporation, Veritone Inc., Viscovery Pte Ltd., VoiceBase Inc., Vualto Ltd., Yospace Technologies Ltd., Zappware NV, ZEFR Inc., ZOO Digital Group plc
The automatic content recognition market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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