Overview and Scope
Mobile apps and web analytics refer to the process of collecting, measuring, and analyzing data from mobile applications and websites to understand user behavior, improve user experience, and optimize digital marketing strategies. These analytics solutions track various metrics such as user engagement, conversion rates, and traffic sources to provide insights into how users interact with mobile apps and websites.
Sizing and Forecast
The mobile apps and web analytics market size has grown rapidly in recent years. It will grow from $10.92 billion in 2023 to $12.75 billion in 2024 at a compound annual growth rate (CAGR) of 16.7%. The growth in the historic period can be attributed to growing competition in the mobile market, increasing in 5G adoption, exploring blockchain technology, growing importance of mobile marketing chains,increasing smartphone penetration.
The mobile apps and web analytics market size is expected to see rapid growth in the next few years. It will grow to $23.34 billion in 2028 at a compound annual growth rate (CAGR) of 16.3%. The growth in the forecast period can be attributed to rapid smartphone adoption, remote work trend, high e-commerce growth, widespread adoption of SME cloud storage, increasing demand for mobile apps and web analytics solutions. Major trends in the forecast period include adoption of advanced technologies, expansion of distribution channels, integration with new technologies, collaborations and mergers with other significant brands, adoption of serverless computing.
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Segmentation & Regional Insights
The mobile apps and web analytics market covered in this report is segmented –
1) By Component: Solution, Services
2) By Platform: Android, iPhone Operating System (iOS), Windows, Unity, Amazon, Terminal Velocity Operating System (TvOS)
3) By Deployment: On-Premise, Cloud Based
4) By Application: Mobile Advertising And Marketing Analytics, Search Engine Tracking And Ranking, Marketing Automation, Content Marketing, In-App And Web Behavioral Analysis, Application Performance And Advertising Optimization, Other Applications
5) By Industry Vertical: Banking, Financial Services And Insurance (BFSI), Retail And Ecommerce, Healthcare And Life Sciences, Government, Media And Advertisement, Telecom And Information Technology (IT), Transportation And Logistics, Other Industry Verticals
North America was the largest region in the mobile apps and web analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile apps and web analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing digital transformation is expected to propel the growth of the mobile apps and web analytics market going forward. Digital transformation is the strategic integration of digital technologies to fundamentally reshape business processes, culture, and customer experiences. The customers are accustomed to digital experiences and have heightened expectations for convenience, personalization, and responsiveness, which contributes to the requirement of digitalization. Mobile apps and web analytics are used role in digital transformation to provide organizations with valuable insights into user behavior and preferences by tracking and analyzing user interactions, such as app usage patterns, website navigation paths, and customer engagement metrics. For instance, in January 2024, according to the report of Exploding Topics, a US-based platform that focuses on identifying and monitoring emerging trends and topics on the internet, the companies globally invested $1.85 trillion in digital transformation initiatives in 2022, with projections indicating a rise to $3.4 trillion by 2026. Therefore, the increasing digital transformation is driving the growth of the mobile apps and web analytics market.
Key Industry Players
Major companies operating in the mobile apps and web analytics market report are Apple Inc., Alphabet Inc. , Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce.com Inc., Amazon Web Services Inc. (AWS), Adobe Inc., SAS Institute Inc., Splunk Inc., Micro Focus International plc, Teradata Corporation, Tibco Software Inc., BlackBerry Limited, QlikTech International AB, MicroStrategy Incorporated, Comscore Inc., Upland Software Inc. , Amplitude Inc., Countly Inc., Verbat Technologies, Mixpanel Inc., LeewayHertz Technologies Pvt. Ltd., Cooladata Ltd
The mobile apps and web analytics market report table of contents includes:
1. Executive Summary
2. Mobile Apps And Web Analytics Market Characteristics
3. Mobile Apps And Web Analytics Market Trends And Strategies
4. Mobile Apps And Web Analytics Market – Macro Economic Scenario
5. Global Mobile Apps And Web Analytics Market Size and Growth
…..
32. Global Mobile Apps And Web Analytics Market Competitive Benchmarking
33. Global Mobile Apps And Web Analytics Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Mobile Apps And Web Analytics Market
35. Mobile Apps And Web Analytics Market Future Outlook and Potential Analysis
36. Appendix
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