Overview and Scope
Healthcare gamification refers to the incorporation of game elements, such as competition, rewards, and interactive challenges, into healthcare-related activities and platforms. It is utilized to encourage positive behavior change and promote wellness. Gamification is employed in healthcare to educate patients about medical conditions, treatment plans, and medication adherence.
Sizing and Forecast
The healthcare gamification market size has grown rapidly in recent years. It will grow from $4.02 billion in 2023 to $4.65 billion in 2024 at a compound annual growth rate (CAGR) of 15.4%. The growth in the historic period can be attributed to increased focus on preventive healthcare, rising prevalence of chronic diseases, growth in adoption of smartphones and wearable devices, expanding healthcare IT infrastructure, increasing focus on patient engagement.
The healthcare gamification market size is expected to see rapid growth in the next few years. It will grow to $8.22 billion in 2028 at a compound annual growth rate (CAGR) of 15.3%. The growth in the forecast period can be attributed to the integration of artificial intelligence in gamified health solutions, rising demand for remote patient monitoring, increasing awareness and acceptance of gamification in healthcare, advancements in augmented reality for medical applications, and emphasis on personalized healthcare. Major trends in the forecast period include gamification for mental health and stress management, virtual reality-based healthcare gamification, blockchain technology in healthcare gamification, personalized gamified fitness plans, and gamified solutions for elderly healthcare.
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Segmentation & Regional Insights
The healthcare gamification market covered in this report is segmented –
1) By Type: Casual Games, Serious Games, Exercise Games, Brain Training Games, Other Types
2) By Application: Health And Wellness Management, Medical Training And Education, Patient Engagement, Physical Therapy And Rehabilitation, Behavior Change And Lifestyle Improvement, Other Applications
3) By End User: Hospitals And Clinics, Pharmaceutical Companies, Medical Schools And Training Institutions, Patients, Healthcare Professionals, Other End Users
North America was the largest region in the healthcare gamification market in 2023. Europe was the fastest-growing region in the forecast period. The regions covered in the healthcare gamification market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing incidence rate of lifestyle-related and chronic diseases is expected to propel the growth of the healthcare gamification market going forward. Lifestyle-related and chronic diseases are health conditions that are influenced or exacerbated by individual choices and habits, as well as long-term factors. Healthcare gamification is efficient in addressing lifestyle-related diseases and chronic conditions by leveraging game mechanics and design elements to motivate individuals to adopt healthier behaviors and manage their health more effectively. For instance, in December 2023, according to the Australian Bureau of Statistics, an Australia-based government agency, between 2020–21 and 2021–22, the percentage of people with at least one chronic condition in Australia increased from 46.6% (11.6 million) to 49.9% (12.6 million). Therefore, the increasing incidence rate of lifestyle-related diseases and chronic diseases is driving the growth of the healthcare gamification market.
Key Industry Players
Major companies operating in the healthcare gamification market are Google LLC, Microsoft Corporation, Nike Inc., Medtronic PLC, Adidas AG, Cognizant, Aon plc, Spring Health Inc., Omada Health Inc., BioSerenity, Biofourmis, Rally Health, MPS Interactive Systems Limited, Axonify Inc., Happify Inc., WellDoc Inc., Akili Inc., Kaia Health, Mango Health, Pear Therapeutics, CogniFit Inc., Ayogo Health Inc., Freespira, Syandus Inc., Badgeville Inc.
The healthcare gamification market report table of contents includes:
1. Executive Summary
2. Healthcare Gamification Market Characteristics
3. Healthcare Gamification Market Trends And Strategies
4. Healthcare Gamification Market – Macro Economic Scenario
5. Global Healthcare Gamification Market Size and Growth
…..
32. Global Healthcare Gamification Market Competitive Benchmarking
33. Global Healthcare Gamification Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Healthcare Gamification Market
35. Healthcare Gamification Market Future Outlook and Potential Analysis
36. Appendix
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