Overview and Scope
Fashion influencer marketing is a type of marketing strategy that involves collaborating with social media influencers who have a large following and influence in the fashion industry to promote a brand’s products or services. This marketing technique is used by fashion brands to maximize their reach and promote their products in more innovative ways to relate to brand values.
Sizing and Forecast
The fashion influencer marketing market size has grown exponentially in recent years. It will grow from $4.55 billion in 2023 to $6.17 billion in 2024 at a compound annual growth rate (CAGR) of 35.7%. The growth in the historic period can be attributed to rise of social media platforms, shift in consumer behavior, authenticity and relatability, global reach and accessibility, collaborations with brands..
The fashion influencer marketing market size is expected to see exponential growth in the next few years. It will grow to $19.62 billion in 2028 at a compound annual growth rate (CAGR) of 33.5%. The growth in the forecast period can be attributed to micro-influencer engagement, video content dominance, sustainability and ethical fashion, interactive and shoppable content, diversification beyond fashion.. Major trends in the forecast period include diversity and inclusivity advocacy, live shopping events, long-term partnerships over one-time collaborations, ai-driven influencer marketing platforms, interactive and shoppable content, emphasis on genuine engagement metrics..
To access more details regarding this report, visit the link:
https://www.thebusinessresearchcompany.com/report/fashion-influencer-marketing-global-market-report
Segmentation & Regional Insights
The fashion influencer marketing market covered in this report is segmented –
1) By Influencer Type: Mega Influencers, Macro Influencers, Micro Influencers, Nano Influencers
2) By Fashion Type: Beauty And Cosmetics, Apparel, Jewelry And Accessories
3) By Organisation: Large Enterprises, Small And Medium-Sized Enterprises(SMEs)
4) By Application: Search And Discovery, Campaign Management, Influencer Relationship Management, Analytics And Reporting, Compliance Management And Fraud Detection, Others
North America was the largest region in the fashion influencer marketing market in 2023. Europe is expected to be the fastest-growing region in the global fashion influencer marketing market report during the forecast period. The regions covered in the fashion influencer marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Intrigued to explore the contents? Secure your hands-on sample copy of the report:
https://www.thebusinessresearchcompany.com/sample.aspx?id=9794&type=smp
Major Driver Impacting Market Growth
The higher social media proliferation is expected to propel the growth of the fashion influencer marketing market going forward. Social media proliferation refers to the rapid and widespread expansion of social media platforms and their increasing use by individuals and organizations worldwide. Social media advertising is the process of using social networking platforms to increase brand awareness and customer leads, which helps propel the growth of fashion influencer marketing. For instance, in March 2023, according to Demand Sage, a US-based data reporting and analytics solutions provider, the world’s social media users totalled 4.9 billion as of March 2023. It is predicted that there will be 5.85 billion social media users worldwide by 2027. Therefore, the higher proliferation of social media is driving the growth of the fashion influencer marketing market.
Key Industry Players
Major companies operating in the fashion influencer marketing market report are AspireIQ, JuliusWorks LLC, Influencer DB, IZEA Worldwide Inc., Klear.com Ltd., Launchmetrics, Mavrck, Socially Powerful, Upfluence, Speakr Inc., Traackr Inc., Quotient Technology Inc., Tagger Media, Captiv8, ZINE Ltd., Influencity, HYPR, Markerly, Neoreach, Open Influence, Cohley, Revfluence, MediaMath, BrandSnob, Fashion Nova, RewardStyle, LTK, ShopStyle, Lumanu, Curalate Inc., CreatorIQ, Fohr, Hypetap, Inzpire.me, Obvious, The Brandtech Group
The fashion influencer marketing market report table of contents includes:
1. Executive Summary
2. Fashion Influencer Market Characteristics
3. Fashion Influencer Market Trends And Strategies
4. Fashion Influencer Market – Macro Economic Scenario
5. Global Fashion Influencer Market Size and Growth
….
31. Global Fashion Influencer Market Competitive Benchmarking
32. Global Fashion Influencer Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Fashion Influencer Market
34. Fashion Influencer Market Future Outlook and Potential Analysis
35. Appendix
Explore the trending research reports from TBRC:
Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: [email protected]
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
Facebook: https://www.facebook.com/TheBusinessResearchCompany
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
