Overview and Scope
Cross-platform software refers to applications or programs that are designed to run on multiple operating systems or platforms. Cross-platform software utilizes a unified codebase and development approach to ensure compatibility across various operating systems and devices, enabling users to seamlessly access the application on their preferred platform without the need for separate versions or modifications.
Sizing and Forecast
The cross-platform software market size has grown rapidly in recent years. It will grow from $77.91 billion in 2023 to $90.09 billion in 2024 at a compound annual growth rate (CAGR) of 15.6%. The growth in the historic period can be attributed to proliferation of multiple operating systems, globalization of markets, evolving consumer behavior, developer community collaboration and legacy system integration.
The cross-platform software market size is expected to see rapid growth in the next few years. It will grow to $162.25 billion in 2028 at a compound annual growth rate (CAGR) of 15.8%. The growth in the forecast period can be attributed to rapid evolution of technology, growing importance of collaboration and integration, shift towards hybrid and multi-cloud environments, focus on efficiency and cost reduction and demand for scalable and flexible solutions. Major trends in the forecast period include advancements in progressive web apps, expansion of cross-platform frameworks, augmented reality and virtual reality integration, continued evolution of cloud computing, and voice and natural language interfaces.
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Segmentation & Regional Insights
The cross-platform software market covered in this report is segmented –
1) By Platform: Windows, macOS, Linux, Android, IOS
2) By Type: Smartphones, Tablets, Desktops, Smart TVs
3) By Deployment: On-Premise, Cloud
4) By Application: Consumer, Business
North America was the largest region in the cross-platform software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cross-platform software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing penetration of smartphones is expected to propel the growth of the cross-platform software market going forward. Smartphones are advanced mobile devices that combine the functionality of a traditional cell phone with features typically found in computers, such as internet connectivity, multimedia capabilities, and touchscreen interfaces. Cross-platform smartphone software offers businesses a cost-effective, efficient, and scalable solution for building mobile applications that reach a wider audience and deliver a consistent user experience across multiple platforms. For instance, in March 2023, according to a report published by Cybercrew, a UK-based developing and providing cybersecurity solutions for businesses of all sizes, the percentage of UK households using smartphones reached 91.43% in 2021. This percentage is projected to increase to 93.8% in 2026. Therefore, the increasing penetration of smartphones drives the cross-platform software market.Â
Key Industry Players
Major companies operating in the cross-platform software market are Apple Inc., Google LLC, Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation (IBM), Cisco Systems Inc., Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., VMware Inc., ServiceNow Inc., Dassault Systemes SE, Synopsys Inc., Autodesk Inc., Zoom Video Communications Inc., Siemens AG, Cadence Design Systems Inc., Red Hat Inc., Atlassian Corporation Plc, Parametric Technology Corporation Incorporated., OutSystems Inc., Mendix, Slack Technologies Inc., Amobee Inc.
The cross-platform software market report table of contents includes:
1. Executive Summary
2. Cross-Platform Software Market Characteristics
3. Cross-Platform Software Market Trends And Strategies
4. Cross-Platform Software Market – Macro Economic Scenario
5. Global Cross-Platform Software Market Size and Growth
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31. Cross-Platform Software Market Other Major And Innovative Companies
32. Global Cross-Platform Software Market Competitive Benchmarking
33. Global Cross-Platform Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Cross-Platform Software Market
35. Cross-Platform Software Market Future Outlook and Potential Analysis
36.Appendix
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