Overview and Scope
Direct mail advertising is the process of direct marketing in which the mail is physically delivered to a prospect’s mailbox via postal services or other delivery services which uses a broader messaging style and targets a larger customer base.
Sizing and Forecast
The direct mail advertising market size has grown steadily in recent years. It will grow from $76.68 billion in 2023 to $79 billion in 2024 at a compound annual growth rate (CAGR) of 3.0%. The growth in the historic period can be attributed to strong economic growth in emerging markets, an increase in investments, a rise in e-commerce penetration, growth in the printing market and a rise in advertisement expenditure.
The direct mail advertising market size is expected to see steady growth in the next few years. It will grow to $87.93 billion in 2028 at a compound annual growth rate (CAGR) of 2.7%. The growth in the forecast period can be attributed to increasing government support, benefits associated with direct mail advertising, rising urbanization and an increasing consumer preference for direct mail advertising. Major trends in the forecast period include focus on direct mail automation platforms, focus on ai (artificial intelligence)-powered apps, launch of innovative platforms, technological advancements and 3d direct mail campaigns.
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Segmentation & Regional Insights
The direct mail advertising market covered in this report is segmented –
1) By Type: Postcards, Self-Mailers, Letters And Envelop, Dimensional Mailers, Catalogs
2) By End User: Retail, Banks And Financial Institutions, Transportation, Media And Entertainment, Government, Other End-Users
3) By Enterprise Size: Large Enterprise, Small And Medium Enterprise
North America was the largest region in the direct mail advertising market in 2023. Western Europe was the second largest region in the direct mail advertising market report. The regions covered in the direct mail advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The benefits associated with direct mail advertising contributed to the growth of the direct mail advertising market. The major benefits associated with direct mail advertising include high read rate, response rate, and personalization. The tangible benefits that direct mail offers along with the facility that personal and special messages can be delivered to the target customers, builds trust in customers. Also, direct mail tends to have a longer shelf life than email or digital marketing. According to the Postary (Postcard Marketing & Direct Mail Platform), the average response rate of the direct mail is around 2.7% – 4.4%, while the email has around 0.6%, which is comparatively very low. The average open rate varies between 57.5% – 85%, and the average return on investment is $4.09 (£3.22) for $1.27 (£1) spent on direct mail. Such benefits from direct mail advertising drive the direct mail advertising market.
Key Industry Players
Major companies operating in the direct mail advertising market report are Rr Donnelley, Quad/ Graphics, Iwco Direct (Steel Connect, Inc), Cenveo, Valassis Communications Inc., Modern Postcard, Postcard Mania, Hibbert, Harte Hanks, Gunderson Direct, Belluna, Senshukai – Belle Maison, Nissen, Cataloghouse-Tsuhan Seikatsu, Dai Nippon Printing Co Ltd., Direct Marketing Of Asia Limited, Dotc United Group, Youmi, Eptonic, Vigorous IT Solution, Socialkraft, The Printing & Mailing, Redcmarketing, The Direct Mail Company, Deutschepost, Seonetitalia, S4 Capital, Dentsu International, Accenture Interactive, Boostability, SQ Digital, Gorilla Marketing, Forward PMX, RMAA Group, Onmarus, Mediapost Hit Mail, Fair Marketing Inc., All My Web Needs, 2novas, Beyond Spots & Dots, BFM Group Inc., D.Trio Marketing Group, D & GG Marketing Communications And Advertising, BKM Marketing, Way2net Digital Marketing Agency, Bullmetrix, Meira Productivity, Banco De Eventos, Rock Comunicacao, Agencia Digital Hgx Criacao De Sites E Marketing Digital, C4 Advertising, Fly Branding, Agência Bee Creative, Marcom, EDS FZE (Social/Digital Marketing & Lead Generation Company), French Vision Advertising & Marketing, Eventis Marketing, Mango5, Luna Digital, Lead Burst Digital, Lightspeed Digital Media, Watson Ferguson Marketing Agency, Doingsoon
The direct mail advertising market report table of contents includes:
1. Executive Summary
2. Direct Mail Advertising Market Characteristics
3. Direct Mail Advertising Market Trends And Strategies
4. Direct Mail Advertising Market – Macro Economic Scenario
5. Global Direct Mail Advertising Market Size and Growth
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31. Direct Mail Advertising Market Other Major And Innovative Companies
32. Global Direct Mail Advertising Market Competitive Benchmarking
33. Global Direct Mail Advertising Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Direct Mail Advertising Market
35. Direct Mail Advertising Market Future Outlook and Potential Analysis
36.Appendix
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