Water Purifiers Market Expected To Reach $47.23 billion in 2028

Overview and Scope
Water purifiers are the devices used to purify water from biological contaminants, toxins, harmful chemicals & gases, and other impurities such as solid particles so that it can be safe for drinking. It also decreases the level of hazardous pollutants in it and makes it suitable for industries before releasing it into the water bodies.

Sizing and Forecast
The water purifiers market size has grown strongly in recent years. It will grow from $32.47 billion in 2023 to $34.84 billion in 2024 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to increasing health awareness, technological advancements in water purifiers, economic growth in emerging markets, rise in disposable income, growing population, growing urbanization and government initiatives for pure water.

The water purifiers market size is expected to see strong growth in the next few years. It will grow to $47.23 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to scarcity of safe water, growing awareness of water-borne diseases, and growing water pollution levels. Major trends in the forecast period include investing in developing internet of things (iot) enabled water purifiers to capitalize on the changing consumer trends and to increase revenues, manufacturing solar powered water purifiers to reduce the environmental footprint of the products, developing customizable water purifiers to the growing popularity of these products and to increase revenues, collaborating or partnering with other companies to provide innovative products or post purchase services, and m&a growth strategies to expand the customer base and their geographic markets.

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Segmentation & Regional Insights
The water purifiers market covered in this report is segmented –

1) By Technology Type: RO Water Purifier, UV Water Purifier, Gravity-Based Water Purifier
2) By Portability: Portable, Non-Portable
3) By Device Type: Wall Mounted, Countertop And Tabletop, Faucet-mounted, Under-The-Sink (UTS)
4) By Distribution Channel: Retail Stores, Direct Sales, Online
5) By End-User: Industrial, Commercial, Household

Asia-Pacific was the largest region in the water purifiers market in 2023. North America was the second-largest region in the global water purifiers market share. The regions covered in the water purifiers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth
The scarcity of safe water is contributing to the growth of the water purifier market. According to the United States National Ocean Service, about 97.0% of the water on earth is salt water and the remaining 3.0% is available in the form of ice, vapor, groundwater, and freshwater sources. Factors such as growing industrialization, urbanization, and increased population are contaminating water with harmful contaminants. Contaminants in water can be found in the form of disinfection by-products, solvents and pesticides, arsenic, and others. Also, depleting water sources further adds to the safe water crisis across the globe. Water must be treated or purified before use and this is done by the water purifiers. In October 2020, according to a water quality report published by the Center for American Progress, more than 80,000 miles of rivers and streams are labelled as impaired due to nutrient pollution, and over 2.5 million acres of ponds, reservoirs and lakes are unsafe due to nutrient pollution in US. Therefore, the rise in the scarcity of safe water is expected to boost the demand for water purifiers over the forthcoming years.

Key Industry Players
Major companies operating in the water purifiers market report are LG Electronics Inc., Panasonic Corporation, Pentair PLC, DuPont, Coway Co. Ltd., Unilever N.V., Whirlpool Corporation, The 3M Company, Brita, Culligan International Company, Kent RO, Xiaomi, Livpure, Midea Group, Shenzhen Angel Drinking Water Equipment Co. Ltd, Litree Purifying Technology Co. Ltd., Origin Water, Veolia UK, Suez Water Purification Systems Ltd, Luberon Water Technologies, Pure Aqua Inc, Carbo Tech, Aquaphor, Ecosoft, Barrier Water Filters, Petros Water, Ekodar, EuroClean, Kinetico Water Systems, Aquatech, A.O. Smith Corporation, GE Appliances, Salher, Genesis Water Technologies, Kent, Aqua Care, Aquaguard

The water purifiers market report table of contents includes:

1. Executive Summary

2. Water Purifiers Market Characteristics

3. Water Purifiers Market Trends And Strategies

4. Water Purifiers Market – Macro Economic Scenario

5. Global Water Purifiers Market Size and Growth

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32. Global Water Purifiers Market Competitive Benchmarking

33. Global Water Purifiers Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Water Purifiers Market

35. Water Purifiers Market Future Outlook and Potential Analysis

36. Appendix