Electrolytes are minerals that have an electric charge and are found in the blood and help to regulate body functions. These minerals play a vital role in controlling blood pressure, and muscle contraction, and are responsible for the proper functioning of the system. Electrolyte powders aid in the restoration and replacement of key vitamins and minerals in the body. They also contain more electrolytes and include less sugar and calories than regular sports beverages.
Sizing and Forecast
The electrolyte mixes market size has grown rapidly in recent years. It will grow from $36.56 billion in 2023 to $40.32 billion in 2024 at a compound annual growth rate (CAGR) of 10.3%. The growth in the historic period can be attributed to increasing awareness among consumers regarding electrolyte-based products, strong economic growth in emerging markets, influence of digital media marketing and social media and growing number of health-conscious consumers.
The electrolyte mixes market size is expected to see rapid growth in the next few years. It will grow to $61.3 billion in 2028 at a compound annual growth rate (CAGR) of 11.0%. The growth in the forecast period can be attributed to increasing organic food consumption, growing demand for immunity boosting beverages and rising trend of digitization. Major trends in the forecast period include focus on products for women and millennials, focus on clean labels, focus on smart brands, focus on innovative flavors and packaging, focus on ready-to-drink electrolyte mixes and focus on vegan and plant based functional drinks.
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Segmentation & Regional Insights
The electrolyte mixes market covered in this report is segmented –
1) By Product Type: RTD Beverages, Electrolyte Powders, Tablets, Other Product Types
2) By Application: Energy Drink, Medical Solution, Other Applications
3) By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Pharmacies, Online Retail, Other Distribution Channels
North America was the largest region in the electrolyte mixes market in 2023. Asia-Pacific is expected to be the fastest region in the forecast period. The regions covered in the electrolyte mixes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing health and fitness industry is expected to propel the expansion of the electrolyte mixes market in the forecast period. Any individual, organization, or institution that focuses on exercise, wellness, and overall body maintenance is considered a part of the fitness industry. The health and fitness business has seen tremendous growth in recent years as more individuals participate in exercise activities and increasing demand for items such as electrolyte mixes, which serve to facilitate vital biological functions. For instance, in 2022, according to the Sports & Fitness Industry Association (SFIA), a US-based industry association of the sports and fitness industry, 237 million US citizens participated in at least one sport, which was an increase of 1.9% from 2021. Further, Cardio kickboxing had the highest year-on-year increase with 8.5% from 2021 to 2022. Therefore, the upsurge in the health and fitness sector drives the growth of the electrolyte mixes market.
Key Industry Players
Major companies operating in the electrolyte mixes market report are PepsiCo Inc., The Coca-Cola Co., Nestle S.A., Unilever PLC, Abbott Laboratories, Otsuka Pharmaceutical Co. Ltd, Cargill Incorporated, Prestige Brands Holdings, Vega (US), Kent corporation, Vitalyte Electrolyte, Skratch Labs Sport Hydration Drink Mix, Liquid I.V., Hydration Multiplier, Gatorade Endurance Formula Powder, Nuun Sport Drink Tablets, Ultima Replenisher Mix, Dr. Price’s Electrolyte Mix, Emergen-C Electro Mix, Refresco, Kuchikoo Electrolyte, INTERCORP BIOTECH LIMITED, Roust Corporation, Cherkizovo Group, GoodMills Group GmbH, European Drinks S. A, Sokolow, Zaklady Tluszczowe Kruszwica, Devro plc., Pacific Health Labs, Fraser & Neave Limited (F&N), LyteLine LLC, Non-Acidic Beverages LLC, FDC Limited, Ipro Sport Holdings, Pocari Sweat, Danone, Wahaha Jihuo, Powerade, PediaLyte, PURE Sports Nutrition, Gulf Union Food Company, Hana Food Industries Company, Al-Amoudi Beverage Industries, Al Rabie Saudi Foods Company Limited, Batterjee Ice Cream & Juice Factory, Dala Juice Factory, Inhle Beverages PTY LTD., Kingsley Beverages South Africa, The beverage company, Suntory Beverage & Food Nigeria Ltd., Egyptian International Beverages Company, AJE Group Egypt for Soft Drinks S.A.E, Al Ahram Beverages, Mutalo Group
The electrolyte mixes market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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