Overview and Scope
Billboard advertising is the process of promoting a brand, offering, or campaign by using large-scale print and digital advertising boards. Outdoor advertising refers to advertisements that reach customers while they are outside their homes.
Sizing and Forecast
The billboard and outdoor advertising market size has grown strongly in recent years. It will grow from $390.77 billion in 2023 to $410.82 billion in 2024 at a compound annual growth rate (CAGR) of 5.1%. The growth in the historic period can be attributed to mobility and transportation changes, environmental considerations, cultural and social trends, competition and industry growth, innovations in design and creativity.
The billboard and outdoor advertising market size is expected to see steady growth in the next few years. It will grow to $492.07 billion in 2028 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to digital transformation, targeted advertising solutions, mobile integration, augmented reality (ar) and virtual reality (vr), environmental sustainability. Major trends in the forecast period include cross-channel campaigns, interactive advertising, mobile integration, data-driven targeting, programmatic buying.
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Segmentation & Regional Insights
The billboard and outdoor advertising market covered in this report is segmented –
1) By Type: Painted Billboards, Digital Billboards, Multi-purpose Billboards, Mobile Billboards, Other Types
2) By Application: Highways, Railway Stations, Buildings, Automobiles, Other Applications
3) By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation
Asia-Pacific was the largest region in the billboard and outdoor advertising market in 2023. North America was the second largest region in the global billboard and outdoor advertising market analysis. The regions covered in the billboard and outdoor advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increase in digital out-of-home (DOOH) advertising is expected to contribute to the growth of the billboard and outdoor advertising markets. Out of home (OOH) advertising refers to advertising outside of the home and includes billboards, bus shelters, wallscapes, and posters. Outdoor signage, digital billboards, and television screens are all examples of DOOH. In contrast to traditional billboards that show static images all the time, digital boards display more live images and can run multiple advertisements, thereby attracting more consumers. For instance, in August 2022, according to reports by SEO by Sociallyin, a UK-based search engine optimization agency, digital out-of-home advertising is projected to experience a substantial 19.2% growth in advertising spending, reaching an anticipated spending level of $3.84 billion in 2023. DOOH, in recent times, has seen lucrative growth and is expected to grow more in the forecast period because of its engaging and interactive nature.
Key Industry Players
Major companies operating in the billboard and outdoor advertising market report are Capitol Outdoor LLC, Titan Outdoor Holdings Inc., JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lamar Advertising Company, Stroer SE & Co. KGaA, Outfront Media Inc., Vector Media Pvt. Ltd., Focus Media Holding Limited, Daktronics Inc., APG SGA AG, oOh!media Limited, Yesco Outdoor Media LLC, Posterscope Limited, Kinetic Worldwide Ltd., Intersection Co., Adams Outdoor Advertising Ltd., Watchfire Signs LLC, Primedia Pty Ltd., Ocean Outdoor UK Limited, Broadsign International LLC, Fairway Outdoor Advertising LLC, Prismview LLC, Talon Outdoor Limited, Formetco Incorporated, Ayuda Media Systems Ltd., Burkhart Advertising Inc., Exterion Media Uk Ltd., Vistar Media Inc., Allison Outdoor Advertising Ltd., Rapport Worldwide Ltd., Adomni Inc., ACME Intergalactic Inc.
The billboard and outdoor advertising market report table of contents includes:
1. Executive Summary
2. Billboard And Outdoor Advertising Market Characteristics
3. Billboard And Outdoor Advertising Market Trends And Strategies
4. Billboard And Outdoor Advertising Market – Macro Economic Scenario
5. Global Billboard And Outdoor Advertising Market Size and Growth
…
32. Global Billboard And Outdoor Advertising Market Competitive Benchmarking
33. Global Billboard And Outdoor Advertising Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Billboard And Outdoor Advertising Market
35. Billboard And Outdoor Advertising Market Future Outlook and Potential Analysis
36. Appendix
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