Overview and Scope
Radio broadcasting refers to a one-way wireless communication using radio waves that aims to reach a large audience.
Sizing and Forecast
The radio broadcasting market size has grown strongly in recent years. It will grow from $149.03 billion in 2023 to $158.26 billion in 2024 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to audience demographics, content innovation, music industry dynamics, localism and community engagement.
The radio broadcasting market size is expected to see strong growth in the next few years. It will grow to $195.91 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to podcasting boom, mobile integration, live events and experiences, regulatory adaptations, data analytics and personalization. Major trends in the forecast period include advertising technology advances, digital transformation, technological advancements, integration with social media, adaptation to voice-activated devices.
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Segmentation & Regional Insights
The radio broadcasting market covered in this report is segmented –
1) By Type: AM, FM, Satellite Radio, HD Radio
2) By Broadcaster Type: Public, Commercial
3) By Frequency Bands: Very-Low Frequency, Low Frequency, Medium Frequency
Western Europe was the largest region in radio broadcasting in 2023. Eastern Europe is expected to be the fastest growing region in the forecast period. The regions covered in the radio broadcasting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increase in number of radio listeners drives the growth of radio broadcasting market. Radio is the interactive way to listen to music and it provides information about various news and events happening around the world. For example, according to Nielsen Media Research, an American firm that measures media audiences, in 2021, 88% of Americans listen to terrestrial (AM/FM) (amplitude modulation/ frequency modulation) radio on a weekly basis. This is approximately 293 million Americans. Further, in India, All India Radio streams, the national public radio broadcaster of India, witnessed a listenership rise from 17 million in February 2022 to 19 million in March 2022. Therefore, the increase in number of listeners for radio is expected to contribute to the growth of the radio broadcasting market.
Key Industry Players
Major companies operating in the radio broadcasting market report are Comcast Corporation, Discovery Inc., Cox Enterprises Inc., ESPN Inc., Viacom Inc., Vivendi SA, Liberty Media Corporation, Sirius XM Holdings Inc., iHeartMedia Inc., Turner Broadcasting System Inc., Cable News Network Inc., Entercom Communications Corporation, Audacy Inc., Cumulus Media Inc., Alpha Media LLC, Urban One Inc., Townsquare Media LLC, Hubbard Broadcasting Inc., Bonneville International Corporation, Salem Media Group Inc., Midwest Communications Inc., Connoisseur Media LLC, Saga Communications Inc., Federated Media Inc., Beasley Broadcast Group LLC, Emmis Communications Corporation, Zimmer Radio Group LLC, Adams Radio Group LLC, Time Warner Cable Inc., Forever Media Inc.
The radio broadcasting market report table of contents includes:
1. Executive Summary
2. Radio Broadcasting Market Characteristics
3. Radio Broadcasting Market Trends And Strategies
4. Radio Broadcasting Market – Macro Economic Scenario
5. Global Radio Broadcasting Market Size and Growth
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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