Overview and Scope
Television broadcasting refers to a technique of transmitting radio waves from transmitters to antenna receivers that generates visual pictures on TV that viewers may tune to and that are dictated by OTA TV stations that provide a significant number of independent channels with various frequencies. Radio broadcasting refers to a one-way wireless communication using radio waves that aims to reach a large audience.
Sizing and Forecast
The tv and radio broadcasting market size has grown strongly in recent years. It will grow from $439.41 billion in 2023 to $466.83 billion in 2024 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to digital transformation, consumer behavior, globalization, economic factors, competition and market consolidation.
The tv and radio broadcasting market size is expected to see strong growth in the next few years. It will grow to $583.86 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to 5g technology adoption, subscription models, emergence of new content formats, environmental sustainability, political and societal influences. Major trends in the forecast period include data analytics and personalization, digital transformation, technological advancements, advertising evolution, sustainability and green broadcasting.
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Segmentation & Regional Insights
The tv and radio broadcasting market covered in this report is segmented –
1) By Type: Radio Broadcasting, Television Broadcasting
2) By Broadcaster Type: Public, Commercial
3) By Application: Residential, Government, Airports, Hospitals, Institutes, Other Applications
Subsegments Covered: Radio Station, Radio Network, Television Station, Television Network
Western Europe was the largest region in the tv and radio broadcasting market in 2023. Eastern Europe is expected to be the fastest growing region in the forecast period. The regions covered in the tv and radio broadcasting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
Virtual reality (VR) is increasingly being adopted by the TV and radio broadcasting industry to create a potential impact on audiences. Live events such as sports and music are expected to boost the demand for VR adoption during the forecast period, by helping audiences to connect with major events through a dynamic environment. For example, NextVR, a virtual reality platform for delivering live content, streamed Daytona 500 and a democratic debate. It also partnered with an events company Live Nation to broadcast live music to music fans worldwide. The rise in demand for VR content is expected to drive the market going forward.
Key Industry Players
Major companies operating in the tv and radio broadcasting market report are Comcast Corporation, AT&T Inc., The Walt Disney Company, Charter Communications Inc., NBCUniversal Media LLC, Discovery Inc., Netflix, CBS Corporation, ViacomCBS Inc., DISH Network Corporation, Twenty-First Century Fox Inc., Sky Group (Sky Limited), Netease Inc., 21st Century Fox, Vivendi SE, Liberty Media Corporation, Liberty Global plc, Sirius XM Holdings Inc., Nexstar Media Group Inc., FUJI MEDIA HOLDINGS Inc., Sinclair Broadcast Group Inc., Mediaset S.p.A., E.W. Scripps Company, The Cable News Network, Nine Entertainment Co., Entercom Communications Corporation, World Wrestling Entertainment Inc., Cumulus Media Inc., Saga Communications Inc., LIVE NATION WORLDWIDE INC., TEGNA Inc.
The tv and radio broadcasting market report table of contents includes:
1. Executive Summary
2. TV And Radio Broadcasting Market Characteristics
3. TV And Radio Broadcasting Product/Service Analysis -Product/Service Examples
4. TV And Radio Broadcasting Market Trends And Strategies
5. TV And Radio Broadcasting Market – Macro Economic Scenario
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68. Global TV And Radio Broadcasting Market Competitive Benchmarking
69. Global TV And Radio Broadcasting Market Competitive Dashboard
70. Key Mergers And Acquisitions In The TV And Radio Broadcasting Market
71. TV And Radio Broadcasting Market Future Outlook and Potential Analysis
72. Appendix
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