The oral hygiene global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Oral Hygiene Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The oral hygiene market size has grown strongly in recent years. It will grow from $47.55 billion in 2023 to $50.14 billion in 2024 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to rising awareness of oral health importance, advancements in dental care technology, increasing disposable incomes, expanding access to dental services, and growing emphasis on cosmetic dentistry.
The oral hygiene market size is expected to see strong growth in the next few years. It will grow to $62.99 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing consumer awareness about oral health and hygiene, growing emphasis on preventive healthcare and wellness, diverse product offerings, evolving consumer preferences, and expansion of e-commerce platforms and digital health solutions. Major trends in the forecast period include surge in demand for natural and sustainable products, adoption of advanced dental care technologies, innovative formulations, including probiotics and herbal extracts, and specialized oral care products.
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Scope Of Oral Hygiene Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Oral Hygiene Market Overview
Market Drivers –
The growing awareness of oral health care is expected to propel the growth of the oral hygiene market going forward. Oral health care refers to the practice of maintaining cleanliness, health, and hygiene of the mouth, teeth, gums, and related structures to prevent dental diseases and promote overall well-being. There is growing awareness of oral health care because it provides dental care measures for preventing dental diseases and reducing healthcare costs in the long term. Oral healthcare products are specifically designed to promote cleanliness, health, and hygiene of the mouth, teeth, and gum and promote overall well-being. For instance, in December 2022, according to the American Dental Association, a US-based association, national dental expenditures surged by 11%, soaring from $146 billion in 2020 to a notable $162 billion in 2021. Therefore, the growing awareness of oral health care is driving the growth of the oral hygiene market.
Market Trends –
Major companies operating in the oral hygiene market are focusing on the launch of technologically advanced products with smart, responsive, software-enabled toothbrushes. These smart brushes are advanced toothbrushes incorporating intelligent technology and software to enhance the brushing experience. These toothbrushes are equipped with sensors and software to monitor various aspects of brushing. For instance, in October 2023, Burst Oral Care, a US-based oral hygiene company, launched the Pro Sonic Toothbrush and the Curve Sonic Toothbrush, based on feedback from over 35,000 dental professionals. The Pro Sonic Toothbrush features a new high-end color LED screen, smart, responsive software, a category-defining (up to) 9-month rechargeable battery life, and a sensor that provides feedback for every brushing session. The Curve Sonic Toothbrush is fully equipped with super soft tapered bristles, cleansing sonic vibrations from a powerful motor, whitening and sensitive modes, and a two-minute timer.
The oral hygiene market covered in this report is segmented –
1) By Product: Toothpaste, Toothbrushes and Accessories, Mouthwash And Rinses, Dental Accessories And Ancillaries, Denture Products, Dental Prosthesis Cleaning Solutions, Other Products
2) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Pharmacies, Online Stores, Other Distribution Channel
3) By Application: Adults, Kids, Infants
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Regional Insights –
Asia-Pacific was the largest region in the oral hygiene market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the oral hygiene market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the oral hygiene market report are The Procter & Gamble Company; Johnson & Johnson; Unilever PLC; Xiaomi Corporation; GlaxoSmithKline plc; Safeway Inc.; 3M Company; Henkel AG & Co. KGaA; Koninklijke Philips NV; Colgate-Palmolive Company; Reckitt Benckiser Group plc; Church & Dwight Co. Inc.; Dentsply Sirona Inc.; Patanjali Ayurved Limited; Lion Corporation; Dabur India Ltd.; Sunstar Suisse SA; GC Corporation; Ivoclar Vivadent AG; Ultradent Products Inc.; Ranir LLC; Dr. Fresh LLC; L’avenour Lifestyle Private Limited
Table of Contents
1. Executive Summary
2. Oral Hygiene Market Characteristics
3. Oral Hygiene Market Trends And Strategies
4. Oral Hygiene Market – Macro Economic Scenario
5. Global Oral Hygiene Market Size and Growth
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32. Global Oral Hygiene Market Competitive Benchmarking
33. Global Oral Hygiene Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Oral Hygiene Market
35. Oral Hygiene Market Future Outlook and Potential Analysis
36. Appendix
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