Postpartum health supplements are nutritional products specifically formulated to support the health and recovery of women following childbirth. These supplements provide essential vitamins, minerals, and other nutrients that help address the increased nutritional needs during the postpartum period, aiding in recovery, energy restoration, and overall well-being.
Sizing and Forecast
The postpartum health supplements market size has grown strongly in recent years. It will grow from $1.26 billion in 2023 to $1.38 billion in 2024 at a compound annual growth rate (CAGR) of 9.2%. The growth in the historic period can be attributed to increased awareness of postpartum health issues, growing emphasis on maternal nutrition, rising prevalence of postpartum depression, changing lifestyles and dietary habits, and government initiatives promoting maternal health.
The postpartum health supplements market size is expected to see strong growth in the next few years. It will grow to $1.98 billion in 2028 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to a focus on evidence-based marketing strategies, rising demand for organic and natural supplements, incorporation of sustainable practices in manufacturing processes, rising disposable income in developing countries, and the influence of social media on health trends. Major trends in the forecast period include product innovation, customized supplement regimens tailored to individual needs, introduction of plant-based and vegan options, expansion of product lines targeting specific postpartum challenges, and integration of technology for monitoring and tracking health outcomes.
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Segmentation & Regional Insights
The postpartum health supplements market covered in this report is segmented –
1) By Product Type: Iron Supplements, Calcium Supplements, Herbal Supplements, Other Product Types
2) By Formulation: Capsules Or Tablets, Softgels, Powder, Liquid, Other Formulations
3) By Application: Online Sales, Offline Sales
North America was the largest region in the postpartum health supplements market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the postpartum health supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The rising focus on maternal well-being is expected to drive the postpartum health supplements market going forward. Maternal well-being refers to mothers’ physical, mental, and emotional health during pregnancy, childbirth, and the postpartum period. The focus on maternal well-being is rising due to increased awareness of maternal health issues, advancements in medical research, technological innovations, and impact on infant health. Postpartum health supplements play a crucial role in assisting new mothers to regain their strength, energy, and overall well-being by addressing various aspects of postpartum recovery. For instance, in May 2024, according to the Centers for Disease Control and Prevention (CDC), a US-based government agency, the United States saw an increase in maternal mortality rates from 23.8 in 2020 to 32.9 in 2021. Therefore, the rising focus on maternal well-being drives the postpartum health supplements market.
Key Industry Players
Major companies operating in the postpartum health supplements market are Abbott Laboratories, DSM-firmenich, Church & Dwight Co. Inc., Pharmavite LLC, The Honest Company Inc., Garden of Life, Nutraceutical Wellness Inc., MegaFood, New Chapter Inc., Actif USA, Oriflame India, New Chapter Inc., Ritual, HUM Nutrition, Pure Encapsulations Inc., Pink Stork, Bonafide Health LLC, Mommy’s Bliss Inc., Anya Biopharm Inc., Mama’s Select, Fairhaven Health LLC, Vimerson Health, Happy Healthy Hippie, Nutraceutical Wellness Inc., WILE Inc.
The postpartum health supplements market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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