Overview and Scope
K–12 testing and assessment refer to the various methods and tools used to evaluate the knowledge, skills, abilities, and educational progress of students from kindergarten through 12th grade. These tests and assessments aid in student identification, progress tracking, and data utilization for improved teaching and learning, thus ensuring student success and effective instructional strategies.
Sizing and Forecast
The K-12 testing and assessment market size has grown strongly in recent years. It will grow from $11.50 billion in 2023 to $12.53 billion in 2024 at a compound annual growth rate (CAGR) of 9.0%. The growth in the historic period can be attributed to rising awareness of learning, growing use of games for assessment, and growing awareness of personalized learning.
The K-12 testing and assessment market size is expected to see strong growth in the next few years. It will grow to $17.74 billion in 2028 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to the increasing number of private tutors, increasing demand for online education, and increasing demand for standard assessments. Major trends in the forecast period include product innovations, partnerships, and technological advancements.
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Segmentation & Regional Insights
The k-12 testing and assessment market covered in this report is segmented –
1) By Component: Software, Content, Services
2) By Product: Curriculum-Based Testing, Non-Curriculum-Based Testing
3) By Method: Blended Method, Online Method, Traditional Method
4) By End-User: Schools, Education Institutions, Government Agencies, Private Organizations
North America was the largest region in the K-12 testing and assessment market in 2023. The regions covered in the K-12 testing and assessment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising demand for online education is expected to propel the growth of the K-12 testing and assessment market going forward. Online education refers to delivering educational content and instruction via the Internet. The demand for online education is rising because of its flexibility, accessibility, and quality of remote learning options, driven by technological advancements and evolving learning needs. K-12 testing and assessment in online education offer numerous advantages by providing personalized, data-driven, and engaging ways to measure and support student learning, ensuring that students receive a high-quality education regardless of the learning environment. For instance, in January 2022, according to the World Economic Forum, a Switzerland-based non-governmental organization, online education enrollment figures surged in 2020, more than doubling, and then experienced another substantial increase of 32% the subsequent year, reaching a peak of 189 million in 2021. Therefore, the rising demand for online education is driving the growth of the K-12 testing and assessment market.
Key Industry Players
Major companies operating in the K-12 testing and assessment market are Pearson Plc, Sylvan Learning LLC, Educational Testing Service, Coursera Inc., Houghton Mifflin Harcourt, Instructure Inc., Renaissance Learning Inc., Scantron Corporation, ACT Inc., NWEA, Edgenuity, Excelsoft Technologies Pvt. Ltd., Questar Assessment Inc., Measured Progress, Cognia, Educational Initiatives Pvt. Ltd., Istation inc., Proprofs Inc., Lexia Learning Systems LLC, Edulastic Inc., Cambium Assessment Inc., CORE Education and Consulting Solutions, Illuminate Education Inc., Otus LLC, Classworks Inc.
The k-12 testing and assessment market report table of contents includes:
1. Executive Summary
2. K-12 Testing And Assessment Market Characteristics
3. K-12 Testing And Assessment Market Trends And Strategies
4. K-12 Testing And Assessment Market – Macro Economic Scenario
5.Global K-12 Testing And Assessment Market Size and Growth
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32. Global K-12 Testing And Assessment Market Competitive Benchmarking
33. Global K-12 Testing And Assessment Market Competitive Dashboard
34. Key Mergers And Acquisitions In The K-12 Testing And Assessment Market
35.K-12 Testing And Assessment Market Future Outlook and Potential Analysis
36. Appendix
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