Overview and Scope
Email marketing software refers to digital tools and platforms designed to help businesses create, send, manage, and analyze email marketing campaigns. These software solutions include features such as email design templates, list management, automation workflows, analytics, and reporting to facilitate effective communication with target audiences.
Sizing and Forecast
The email marketing software market size has grown rapidly in recent years. It will grow from $1.49 billion in 2023 to $1.69 billion in 2024 at a compound annual growth rate (CAGR) of 13.8%. The growth in the historic period can be attributed to the growth of digital marketing strategies, increased adoption of email as a communication channel, increased use of predictive analytics for email campaign optimization, the rise of e-commerce and online businesses, and evolution of email regulations and compliance standards.
The email marketing software market size is expected to see rapid growth in the next few years. It will grow to $2.86 billion in 2028 at a compound annual growth rate (CAGR) of 14%. The growth in the forecast period can be attributed to the expansion of AI and machine learning integration, emphasis on data privacy and security measures, integration with other marketing technologies such as CRM and social media platforms, growing demand for mobile-responsive email designs and shift towards interactive, dynamic email content. Major trends in the forecast period include the rise of omnichannel marketing automation solutions, greater emphasis on behavioral targeting and segmentation, enhanced focus on user-generated content in email campaigns, the emergence of voice-assisted email marketing functionalities, and advancements in automation and personalization capabilities.
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Segmentation & Regional Insights
The email marketing software market covered in this report is segmented –
1) By Deployment: Cloud-Based, On-Premise
2) By Channel: Business To Business(B2B), Business To Customers(B2C)
3) By Application: Email Lead Generation, Sales Reporting , Customer Management, Template Management, Reporting And Analytics , Other Applications
4) By Industry: Banking, Financial Services, and Insurance(BFSI), Information Technology (IT) And Telecommunication, Retail, Information Technology-Enabled Services (ITES), Healthcare, Consumer Goods, Travel And Transportation, Other Industries
North America was the largest region in the email marketing software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the email marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing use of mobile devices is expected to propel the growth of the email marketing software market going forward. Mobile devices are portable electronic gadgets that enable communication, internet access, and computing capabilities, such as smartphones, tablets, and wearable devices. The increasing convenience, functionality, and connectivity of mobile devices drive their rising usage. Email marketing software allows for direct, targeted communication with audiences on the go, leveraging the convenience and accessibility of smartphones and tablets. For instance, in April 2022, according to the Department of Telecommunications under the Ministry of Information and Communications, a Vietnam-based regulatory agency, Vietnam recorded 91.3 million smartphone subscribers in 2021. This figure increased by over 2 million at the end of March 2022, resulting in a total of 93.5 million subscribers, equivalent to 73.5% of the nation’s adult population. Therefore, the growing use of mobile devices is driving the growth of the email marketing software market.
Key Industry Players
Major companies operating in the email marketing software market are Oracle Corporation, Salesforce.com Inc., Intuit Inc., Benchmark Capital, HubSpot Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., The Rocket Science Group LLC, Constant Contact Inc., ActiveCampaign LLC, Sendinblue, GetResponse, Jivox Corporation, ConvertKit LLC, Campaign Monitor Pty Ltd, Drip, AWeber Communications Inc., Mailjet SAS, Sendlane LLC, iContact, MailerLite, Ontraport, SendWorks LLC, EmailOctopus Ltd, Phonexa Holdings LLC, Moosend Inc.
The email marketing software market report table of contents includes:
1. Executive Summary
2. Email Marketing Software Market Characteristics
3. Email Marketing Software Market Trends And Strategies
4. Email Marketing Software Market – Macro Economic Scenario
5. Global Email Marketing Software Market Size and Growth
….
32. Global Email Marketing Software Market Competitive Benchmarking
33. Global Email Marketing Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Email Marketing Software Market
35. Email Marketing Software Market Future Outlook and Potential Analysis
36. Appendix
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