Overview and Scope
Sexual wellness refers to the overall state of physical, emotional, mental, and social well-being related to sexuality. It encompasses various aspects such as sexual health, satisfaction, and relationships, emphasizing both the absence of disease and the presence of positive, respectful, and fulfilling experiences in sexual interactions and relationships.
Sizing and Forecast
The sexual wellness market size has grown strongly in recent years. It will grow from $43.44 billion in 2023 to $47.27 billion in 2024 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to changing societal attitudes towards sex and sexual health, growing emphasis on overall health and well-being, improved sexual education, and acceptance of sexual wellness products and practices.
The sexual wellness market size is expected to see strong growth in the next few years. It will grow to $66.52 billion in 2028 at a compound annual growth rate (CAGR) of 8.9%. The growth in the forecast period can be attributed to the rising prevalence of STDs, greater acceptance and open discussions about sexuality, expanding product variety, increased online shopping and discreet purchasing options, and improved marketing strategies. Major trends in the forecast period include the integration of IoT technology, smart sex toys, the use of VR technology to create immersive sexual experiences, AI-powered sex toys, and the and the integration of teledildonics.
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Segmentation & Regional Insights
The sexual wellness market covered in this report is segmented –
1) By Product: Antifungal Agents, Sex Toys Or Vibrators, Condoms And Female Contraceptives, Personal Lubricants, Erotic Lingerie, Pregnancy Testing Products, Other Sexual Wellness Products
2) By Packaging Type: Blister Packs, Bottles And Dispensers, Clamshell Packaging, Tubes, Cardboard Boxes, Jars, Sachets, Pump Bottles
3) By Consumer Orientation: Men, Women
4) By Distribution Channel: Modern Trade, Convenience Stores, Departmental Stores, Specialty Stores, Mono Brand Stores, Online Retailers, Drug Stores
North America was the largest region in the sexual wellness market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sexual wellness market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing prevalence rate of sexually transmitted diseases is expected to propel the growth of the sexual wellness market going forward. A sexually transmitted disease is an infection transmitted through sexual contact caused by bacteria, viruses, or parasites. The prevalence rate of sexually transmitted diseases (STDs) is increasing due to factors such as high-risk sexual behaviors and a lack of awareness about transmission and prevention methods. Sexual wellness fosters a proactive approach to sexual health, empowering individuals to make informed decisions and adopt behaviors that minimize the risk of STDs while promoting overall well-being. For instance, in June 2024, according to GOV.UK, a UK-based government website, in 2023, there were 401,800 new diagnoses of sexually transmitted infections (STIs), marking a 4.7% increase from the 383,789 cases reported in 2022. Therefore, the increasing prevalence rate of STDs is driving the growth of the sexual wellness market.
Key Industry Players
Major companies operating in the sexual wellness market are Reckitt Benckiser Group plc, Okamoto Industries Inc., LELO, Mankind Pharma, Doc Johnson Enterprises, Karex Berhad, Tenga Co. Ltd., California Exotic Novelties LLC, Veru Inc., Blush Novelties Inc., OhMiBod LLC, LifeStyles Healthcare Pte. Ltd., AdvaCare Pharma, BioFilm Inc., Pjur Group Luxembourg S.A., Wicked Sensual Care, HLL Lifecare Limited (HLL), Church & Dwight, Bijoux Indiscrets SL, CC Wellness, Hot Octopuss, Satisfyer (EIS GmbH), Womanizer Group Management GmbH, Humanwell Group
The sexual wellness market report table of contents includes:
- Executive Summary
- Sexual Wellness Market Characteristics
- Sexual Wellness Market Trends And Strategies
- Sexual Wellness Market – Macro Economic Scenario
- Global Sexual Wellness Market Size and Growth
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- Global Sexual Wellness Market Competitive Dashboard
- Key Mergers And Acquisitions In The Sexual Wellness Market
- Sexual Wellness Market Future Outlook and Potential Analysis
- Appendix
List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Sexual Wellness Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Sexual Wellness Market, Segmentation By Packaging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Sexual Wellness Market, Segmentation By Consumer Orientation, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
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Table 75: Reckitt Benckiser Group plc Financial Performance
Table 76: Okamoto Industries Inc. Financial Performance
Table 77: LELO Financial Performance
Table 78: Mankind Pharma Financial Performance
Table 79: Doc Johnson Enterprises Financial Performance
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