Absorbent Paper Market Outlook 2024-2033: Trends and Projections

Market Size –
The absorbent paper market size has grown strongly in recent years. It will grow from $144.79 billion in 2023 to $156.85 billion in 2024 at a compound annual growth rate (CAGR) of 8.3%. The growth in the historic period can be attributed to demand for personal hygiene products, advancements in manufacturing technology, a rise in the number of hospitals, an increased number of surgeries, and increased consumer awareness of health and hygiene.

The absorbent paper market size is expected to see strong growth in the next few years. It will grow to $219.50 billion in 2028 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to the growing population, rising disposable incomes, rising sanitation awareness, economic growth, and increasing environmental concerns. Major trends in the forecast period include a shift towards sustainable and eco-friendly products, advancements in biodegradable materials, technological advancements, strategic partnerships, and facility expansion processes.

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Scope Of Absorbent Paper Market
The Business Research Company’s reports encompass a wide range of information, including:

1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.

2. Drivers: Examination of the key factors propelling market growth.

3. Trends: Identification of emerging trends and patterns shaping the market landscape.

4. Key Segments: Breakdown of the market into its primary segments and their respective performance.

5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.

6. Macro Economic Factors: Assessment of broader economic elements impacting the market.

Absorbent Paper Market Overview

Market Drivers –
The increased demand for hygiene products is expected to propel the growth of the absorbent paper market. Hygiene products encompass items such as toothpaste, deodorants, laundry detergents, medical gloves and gowns, and hand hygiene products, specifically tailored to foster cleanliness, curb the transmission of germs and illnesses, and uphold personal or environmental hygiene. Hygiene products are witnessing an increase in demand due to heightened awareness of cleanliness and hygiene, coupled with the rising concern for disease prevention and public health, driving consumers to prioritize the purchase and usage of such items. Absorbent paper is utilized in various hygiene products due to its capability to manage moisture effectively, enhance cleanliness, and provide convenience. For instance, in January 2023, according to the Department of Health and Social Care, a UK-based government department, during the period from October 2022 to December 2022, the usage of hand hygiene products increased from 0.38 million units to 0.56 million units, while the use of gloves rose from 482 million units to 525 million units. Therefore, the increased demand for hygiene products is driving the growth of the absorbent paper market.

Market Trends –
Major companies operating in the absorbent paper market are developing innovative products, such as kitchen napkins, to enhance their market presence and meet the evolving consumer demands for convenience and sustainability. A kitchen napkin, also known as a paper napkin or serviette, is a disposable absorbent paper product used in kitchens and dining areas to maintain cleanliness during food preparation and consumption. For instance, in April 2024, Scott Paper Company, a US-based sanitary manufacturer, launched the Calorie Absorber Pro, a cutting-edge paper kitchen towel. This new product features advanced absorption technology that allows it to soak up excess oil and grease from food, effectively reducing the calorie content of meals. The Calorie Absorber Pro is crafted from ultra-durable, high-absorbency paper, ensuring that it can handle heavy-duty kitchen tasks without tearing or disintegrating. It boasts a unique texture that maximizes surface-area contact, ensuring efficient and thorough absorption.

The absorbent paper market covered in this report is segmented –

1) By Type: Cotton Absorbent Paper, Pure Wood Pulp Absorbent Paper, Other Types
2) By Application: Diaper, Sanitary Napkin, Absorbent Mask, Other Applications
3) By End-User: Packaging, Personal Care And Home Care, Medical, Food And Beverage, Other End-Users

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Regional Insights –
North America was the largest region in the absorbent paper market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the absorbent paper market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Key Companies –
Major companies operating in the absorbent paper market are International Paper Company, Kimberly-Clark Corporation, Smurfit Kappa Group, Stora Enso Oyj, Metsä Group, Unicharm Corporation, Suzano Papel e Celulose S.A., Domtar Corporation, Resolute Forest Products Inc., Cascades Inc., Sofidel Group, Hokuetsu Corporation, Clearwater Paper Corporation, Glatfelter Corporation, Kruger Inc., Koehler Paper Group, Neenah Inc., Mondi Group, Nippon Paper Industries Co. Ltd., Ahlstrom-Munksjo, Keryas Paper Industry, Dr. Papel, PG Paper Company Ltd., PRAK Group of Companies, Envoy Solution

Table of Contents
1. Executive Summary
2. Absorbent Paper Market Report Structure
3. Absorbent Paper Market Trends And Strategies
4. Absorbent Paper Market – Macro Economic Scenario
5. Absorbent Paper Market Size And Growth
…..
27. Absorbent Paper Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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