The Business Research Company’s report on the Action Camera Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
Which emerging drivers are set to accelerate the growth of the action camera market further?
The rise in extreme sports events, holidays, and music festivals is driving the growth of the action camera market. Action cameras are majorly used to capture sports events, holiday musical events, and many other activities such as actions and adventures of surfing, skateboarding, skiing, climbing, skydiving, bicycle racing, biking, and other sports. The action camera is handier than a DSLR (digital single-lens reflex camera) because of the fixed point-and-shoot model. They can be placed anywhere, from a dashboard to underwater, to capture high-quality videos and photos. There will be a significant need for action cameras in response to the rise in extreme sports events, holidays, and music festivals. For instance, according to the 2024 Holiday Travel Survey by a US-based Travel Association, travel demand remained strong in early 2024, with air passenger growth at 6%, foreign visits rising by 24%, a slight decline in hotel room demand, and a 1% increase in short-term rentals, all supported by economic optimism that encourages higher travel plans for the year. Thus, the rise in extreme sports events, holidays, and music festivals is expected to drive the growth of the action camera market.
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What are the key factors influencing the forecasted market size of the action camera industry?
The action camera market size has grown rapidly in recent years. It will grow from $4.34 billion in 2024 to $4.97 billion in 2025 at a compound annual growth rate (CAGR) of 14.7%. The growth in the historic period can be attributed to rise of social media, rise in outdoor activities, change in consumer lifestyle, increased adoption of smartphones, increased use of smart devices.
The action camera market size is expected to see rapid growth in the next few years. It will grow to $8.51 billion in 2029 at a compound annual growth rate (CAGR) of 14.4%. The growth in the forecast period can be attributed to rising penetration ofThe internet, rising professional activities, growing popularity of documentaries and short films, sports and e-sports growth, rise in disposable income. Major trends in the forecast period include use of miniature sensors, waterproof and rugged features, 360-degree video and vr, live streaming integration, ai-enhanced features.
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Who are the leading competitors in the action camera market?
Major companies operating in the action camera market include GoPro Inc., Garmin Ltd., Nikon Corporation, Sony Corporation, Veho World Limited, 360fly Inc., Activeon Inc., AEE Technology Inc., Akaso, Apeman Global, Brinno Inc., Campark, Crosstour, SZ DJI Technology Co. Ltd., Drift Innovation Ltd., Shenzhen Arashi Vision Co. Ltd., ISAW Camera Inc., JVCKENWOOD Corporation, Eastman Kodak Company, Mokacam Technology Co. Ltd., Monoprice Inc., Olympus Corporation, Polaroid Corporation, Ricoh Company Ltd., Shenzhen Hongfeng Century Technology Co. Ltd., Shenzhen ThiEYE Technology Co. Ltd., TomTom International BV, Shenzhen Jiehe Technology Development Co. Ltd., VTech Holdings Limited, Shanghai Xiaoyi Technology Co. Ltd.
Which emerging trends are set to transform the action camera market landscape?
The digital upgradation and use of IoT is the key trend gaining popularity in the action camera market. Major companies are focusing on adopting visual computing, AI (artificial intelligence), and edge computing in smart action camera products to enable better productivity with ease and convenience. IoT application-based action camera helps to build an ecosystem for remote downloading and accessing device data at user ease. The digital upgradation and use of IoT also focus on creating an ecosystem of connected devices such as an action camera connected with an external device for multiple usages. For instance, in May 2022, Hero Electronix, the Hero Group’s technology company, launched Qubo Smart Dash Cam with artificial intelligence. It has a built-in 6-axis G-sensor that can auto-detect a sudden shake or collision and store the recording in the event file and comes with a mobile app for both Android and iOS to access the file. It can be easily set up on the dashboard and record photos and videos while driving. In addition, in November 2021, Hero Electronix announced its plan to launch smart sunglasses as well as action cameras with a vision to create a novel connected device ecosystem.
How do different geographies compare in terms of market share and growth potential in the action camera market?
North America was the largest region in the action camera market in 2024. The regions covered in the action camera market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Which major segments of the action camera market are experiencing the fastest growth?
The action camera market covered in this report is segmented –
1) By Type: Box Style, Cube Style, Bullet Style, Periscope & 360°, Other Types
2) By Resolution Type: Full HD, HD, Ultra HD, Other Resolutions
3) By Distribution Channel: Brand Outlets, Super markets/Hyper markets, E-Commerce, Specialty Stores
4) By Application: Sports, Travel And Tourism, Recreational Activities, Entertainment And Media, Automotive, Emergency Services, Other Applications
Subsegments:
1) By Box Style: Standard Box Action Cameras, Modular Box Action Cameras
2) By Cube Style: Compact Cube Action Cameras, Cube Cameras with Integrated Mounts
3) By Bullet Style: Long, Cylindrical Action Cameras, Mountable Bullet Cameras
4) By Periscope & 360°: 360-Degree Cameras, Periscope Cameras
5) By Other Types: Wearable Action Cameras, Drone Action Cameras, Specialty Action Cameras
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How is the action camera market defined, and what are its core characteristics?
Action camera refers to a digital camera intended for recording immersive action photos that are typically mounted to helmets, bike or motorbike handlebars, the chest, or a tripod. The action camera has a wider lens and is smaller, more durable, and waterproof than other types of cameras. Numerous athletes, sports fans, and hikers use it extensively in outdoor activities and sports.
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