The Adaptive Learning Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Adaptive Learning Global Market Report 2024, The adaptive learning market size has grown rapidly in recent years. It will grow from $2.55 billion in 2023 to $2.87 billion in 2024 at a compound annual growth rate (CAGR) of 12.5%. The growth in the historic period can be attributed to increasing demand for personalized education, rising online learning trends, data analytics and ai integration, globalization of education, increasing awareness and acceptance.
The adaptive learning market size is expected to see exponential growth in the next few years. It will grow to $7.54 billion in 2028 at a compound annual growth rate (CAGR) of 27.3%. The growth in the forecast period can be attributed to growing emphasis on lifelong learning, integration with virtual and augmented reality, rising demand for corporate training solutions, expansion of e-learning market, focus on accessibility and inclusivity. Major trends in the forecast period include technological advancements, continued technological innovation, strategic partnerships and collaborations, personalized learning paths, mobile learning solutions.
The government initiatives for adaptive learning solutions are expected to propel the growth of the adaptive learning market going forward. Government initiatives refer to specific actions, programs, or policies that are undertaken by governmental bodies to address issues, achieve specific goals, or bring about positive changes in society. Adaptive learning platforms and tools can be implemented with the support of government initiatives aimed at modernizing the digital infrastructure in schools and other educational institutions. For instance, in 2021, according to the European Commission, a Belgium-based Governing body, initiated a renewed EU policy initiative, the Digital Education Action Plan (2021–2027). This initiative lays out a shared vision of accessible, inclusive, and high-quality digital education across Europe and seeks to assist Member States in modernizing their training and educational systems. This initiative also aims to achieve a European Education Area by 2025. Therefore, government initiatives for adaptive learning solutions are driving the growth of the personalized learning market.
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The adaptive learning market covered in this report is segmented –
1) By Component type: Platform, Services
2) By Deployment: On-premise, Cloud
3) By Application: Ed-tech Companies, Educational Institutes
4) By End-User: Academic, Enterprise
Major companies operating in the adaptive learning market are developing innovative technologies such as adaptive learning AI systems to better serve customers with advanced features. AI (Artificial Intelligence) systems refer to computer-based systems that are designed to perform tasks that typically require human intelligence. For instance, in January 2024, Squirrel AI, a Chinese-based technology company for online education, launched its First Adaptive Learning AI System. The system is based on artificial intelligence and adaptive learning technologies, aiming to provide personalized and effective learning experiences for students. They plan to offer the Squirrel Ai system for free to 20 percent of children from low-income families, emphasizing inclusivity and accessibility.
The adaptive learning market report table of contents includes:
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