At what pace is the adaptogens market growing, and what is its estimated value?
The adaptogens market size has grown strongly in recent years. It will grow from $11.67 billion in 2024 to $12.77 billion in 2025 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to stress and lifestyle diseases, consumer awareness, nutraceutical industry growth, athletic performance enhancement, holistic health practices.
The adaptogens market size is expected to see rapid growth in the next few years. It will grow to $18.94 billion in 2029 at a compound annual growth rate (CAGR) of 10.4%. The growth in the forecast period can be attributed to functional food and beverage innovation, e-commerce expansion, aging population, increasing beauty and skincare applications, cultural acceptance. Major trends in the forecast period include innovation in product formulations, direct-to-consumer channels, personalized nutrition, scientific research and clinical studies, celebrity endorsements.
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Which Market drivers have played a significant role in driving the adaptogens market?
The rising demand for healthy food and beverages is expected to propel the growth of the adaptogens market. Increasing health consciousness among the global population is driving the demand for healthy food and beverages. Healthy foods and beverages with rich nutrients are needed to maintain the body’s health and energy levels. Adaptogens help the body respond to stress, anxiety, fatigue, and overall well-being. The rising demand for healthy food and beverages will create demand for adaptogens that which are an essential component of healthy food and beverages due to their herbal properties. For instance, in January 2024, according to the Food & Health Survey conducted by the International Food Information Council, a US-based non-profit organization, 74% of Americans believe their food choices influence their mental and emotional well-being, while 61% say their mental health impacts what they eat. During the pandemic, ADM reported that 18% of Americans purchased plant-based proteins for the first time, with 51% focusing on products that help manage weight. Thus, the rising demand for healthy food and beverages will drive the growth of the adaptogens market .
What are the key segments within the adaptogens market?
The adaptogens market covered in this report is segmented –
1) By Nature: Organic, Synthetic
2) By Source: Ashwagandha, Ginseng, Astragalus, Holi Basil, Rhodiola Rosea, Schisandra, Adaptogenic mushrooms, Other Sources
3) By Distribution Channel: Online, Offline
4) By Application: Food And Beverages, Dietary And Sports Supplements, Pharmaceutical, Cosmetics, Animal Feed
Subsegments:
1) By Organic: Certified Organic Adaptogens, Non-GMO Organic Adaptogens
2) By Synthetic: Lab-Synthesized Adaptogens, Semi-Synthetic Adaptogens
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Which key players are shaping the adaptogens market?
Major companies operating in the adaptogens market include Real Mushrooms LLC, Nature’s Way Products Inc., Swanson Health Products Inc., NOW Foods, Thorne Research Inc., Jarrow Formulas Inc., Organifi Inc., Douglas Laboratories Inc., Nutra Industries Inc, Organic India Pvt. Ltd., Gaia Herbs Inc., Pure Encapsulations Inc., Solaray Inc., PLT Health Solutions Inc, REBBL Inc, Aloha Medicinals Inc., Nootropics Depot LLC, Organixx LLC, Four Sigmatic Ltd., Vital Nutrients Inc., Mushroom Mountain LLC, Xian Yuensun Biological Technology Co. Ltd, Omica Organics Inc., MUD WTR Inc., Planetary Herbals Inc., Kaged Muscle LLC, Mycology Labs Inc., Herb Pharm LLC, Sun Potion LLC, Host Defense Mushrooms Inc.
Which transformative trends will shape the adaptogens market landscape?
The adaptogen drink is a key trend gaining popularity in the adaptogens market. Adaptogen drink is a beverage made with adaptogens that are all-natural botanical ingredients with healing properties. The adaptogens are potential ingredients that counterattack the effects of stress, anxiety, and fatigue and promote healing. Adaptogen drink is made like a regular drink with whole fruit juices, organic adaptogens, and aromatherapeutic superfoods. Adaptogen drink is a new trend due to their excellent uses such as instant energy-boosting, fast replacement to tea and coffee, soothing nighttime drink, and other health benefits. It is an essential drink for people with low mental energy or high mental or physical fatigue. Key companies are focusing on developing and offering adaptogen drinks to attract customers, increase business and gain a competitive edge in the market by leveraging all the benefits of adaptogens. For instance, Rebbl, a US-based beverage company has developed and provides adaptogen beverages in indulgent flavors. These lines of beverages are produced with a mixture of adaptogens such as ashwagandha, super herbs, low sugar content, organic coconut sugar, and stevia extract with no gums, thickeners, or artificial flavors. These beverages include herbs such as ashwagandha, maca, moringa, matcha, and reishi with functional benefits. The company has developed these adaptogen beverages to target customers that are health-conscious and offer the ability to stabilize physiological processes and promote homeostasis.
How do regional factors impact the adaptogens market, and which region is the largest contributor?
The countries covered in the adaptogens market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
What Does The Adaptogens Market Report 2025 Offer?
The adaptogens market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Adaptogens refer to the plant-based substances such as herbs used to help the human body manage stress, anxiety, fatigue, and overall wellbeing. Adaptogens are added to food or beverages or consumed as tinctures.
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