Unlocking Potential: Adtech Market Growth and Trends Analysis for 2030

Adtech Market

Adtech Market Global Overview and Insights:

According to MarkNtel Advisors Report, the Global Adtech Market size was valued at around USD 664 billion in 2024 and is projected to reach USD 1,450 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30. Adtech Market research is an ongoing process. Consistent monitoring and evaluating of market dynamics to stay informed and adapt your strategies accordingly. As a market research and consulting firm, we offer market research reports that focus on major parameters including Target Market Identification, Customer Needs and Preferences, Thorough Competitor Analysis, Market Size & Market Analysis, and other major factors. At the end, we do provide meaningful insights and actionable recommendations that inform decision-making and strategy development.

Time Period Captured in the Report:

Historical Years: 2020-23

Base Years: 2024

Forecast Years: 2025-30

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Global Adtech Market Trend:

Increasing Demand for AR and VR Technologies – The demand for immersive experiences is driving the growth of Augmented Reality and Virtual Reality in the Global Adtech Market. Companies have the chance to offer a distinctive consumer experience through augmented reality which could boost sales and customer satisfaction.

For instance; Platforms like ARCore and ARKit give developers the tools to make AR-based advertisements, further helping companies like Apple and Google improve their AR capabilities. Traditional banner ads are no longer the only form of advertising available in virtual reality interactive and augmented reality (AR) environments. Seasonally-themed video ad templates and Display & Video 360 advancements are increasing user engagement and giving advertisers strong campaign management tools. The demand for advertising technology is anticipated to increase in the upcoming years as a result of these trends.

Who are the Key Players Operating in the Adtech Industry?

The top companies of the Adtech market ruling the industry are:

  • Adobe
  • Alibaba Group Holding Limited
  • com, Inc.
  • Criteo
  • Meta Platforms Inc.
  • Google Incorporation
  • Microsoft Incorporation
  • SpotX
  • Twitter Incorporation
  • Verizon
  • Affle International Pte. Ltd.
  • Inmobi
  • The Trade Desk, Inc.
  • CopyAI, Inc.
  • Zeta Global Holdings Corp.
  • Others

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What is Included in Adtech Market Segmentation?

The report has segmented the market into the following categories:

-By End User

  • Retail & Consumer Goods
  • BFSI
  • Hospitality
  • Media & Entertainment
  • Transport & logistics
  • Healthcare
  • IT & Telecom
  • Education

Out of them, the retail & consumer goods segment grabs the majority market share of the Global Adtech Market. It holds approx. 27% share of the total market value. Companies that are operating in the retail and consumer goods segment are continuously attracting sales by using Adtech to create awareness regarding their brand. By using advertisements of products and services produced by them, they can reach a large number of potential customer bases. Retail social media advertising enables companies to interact with consumers and advertise new goods. Furthermore, in this fiercely competitive industry, e-commerce platforms, social media advertising, and targeted campaigns are essential for grabbing customer’s attention.

-By Offering

  • Solution- Market Size & Forecast 2020-2030, USD Million
  • Services- Market Size & Forecast 2020-2030, USD Million
  • Managed Services- Market Size & Forecast 2020-2030, USD Million

-By Advertising Type

  • Programmatic Advertising- Market Size & Forecast 2020-2030, USD Million
  • Non-Programmatic Advertising- Market Size & Forecast 2020-2030, USD Million

-By Advertisement Channel

  • Television Advertising- Market Size & Forecast 2020-2030, USD Million
  • Radio Advertising- Market Size & Forecast 2020-2030, USD Million
  • Digital Out-of-Home (DOOH) Advertising- Market Size & Forecast 2020-2030, USD Million
  • Others (Mobile/Tablet Advertising)

-By Advertisement Format

  • Image- Market Size & Forecast 2020-2030, USD Million
  • Video- Market Size & Forecast 2020-2030, USD Million
  • Text- Market Size & Forecast 2020-2030, USD Million
  • Others

-By Enterprise Size

  • Small and Medium Enterprise (SME)- Market Size & Forecast 2020-2030, USD Million
  • Large Enterprise- Market Size & Forecast 2020-2030, USD Million

-By Platform

  • Mobile- Market Size & Forecast 2020-2030, USD Million
  • Web- Market Size & Forecast 2020-2030, USD Million
  • Others- Market Size & Forecast 2020-2030, USD Million

Geographical Analysis:

-By Region

  • North America
  • South America
  • Europe
  • The Middle East & Africa
  • Asia-Pacific

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For Further Queries:

  1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
  2. What are the trends influencing the current scenario of the market?
  3. What key factors would propel and impede the industry?
  4. How has the industry been evolving in terms of geography and product adoption?
  5. How has the competition been shaping up across various regions?

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