The Advertising Agencies Global Market Report 2023 by The Business Research Company, provides advertising agencies market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-year forecast period – 2023-2032
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According to The Business Research Company’s Advertising Agencies Global Market Report 2023, the market size will grow from $372.55 billion in 2022 to $391.6 billion in 2023 at a compound annual growth rate (CAGR) of 5.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size in the global advertising agencies is expected to grow to $463.83 billion in 2027 at a CAGR of 4.3%.
An increase in advertisement spending across industries is expected to drive the demand for the advertising agencies market. Video and mobile ads are major contributors to the increase in ad investment. Digital advertising has recently surpassed total TV ad spending.
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The advertising agencies market is segmented:
1) By Mode: Online Advertising, Offline Advertising
2) By Type: TV, Digital, Radio, Print, Out-of-home (OOH), Other Types
3) By End-User Industry: Banking, Financial Services, and Insurance Sector (BFSI), Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment.
The launch of artificial intelligence (AI) in advertising is gaining popularity in the advertising agencies market. Major players operating in the industry are continuously focused on introducing innovations and technologies to better serve the needs of consumers. For instance, as of MAY 2022, Kantar, launched Link AI for Digital. This is an artificial intelligence (AI) advertising testing tool designed for digital advertising formats. The Link AI for Digital solution predicts the in-market performance of a digital ad. The Link AI for Digital was trained on more than 230,000 survey-enabled ad tests and 30 million real-world interactions
Top 5 Major Key Players Are:
Caveni Digital Solutions
Socialiency Advertising
Tegra
BrandBurp Digital
Plan Z
Table Of Contents
1. Advertising Agencies Market Executive Summary
2. Table of Contents
3. List of Figures
4. List of Tables
5. Report Structure
……
20. Advertising Agencies Global Market Competitive Landscape
21. Key Mergers And Acquisitions
22. Advertising Agencies Market Opportunities And Strategies
23. Advertising Agencies Market, Conclusions And Recommendations
24. Appendix
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